Note: The job is a remote job and is open to candidates in USA. Momentive Software provides cloud-based software and services that help purpose-driven organizations simplify operations, engage communities, and grow revenue. The Event Marketing Manager plans and executes strategic event marketing programs, manages event logistics and budgets, collaborates with cross-functional teams, and measures event performance to support pipeline generation, customer relationships, and brand awareness.
Responsibilities
- Develop and execute an event marketing strategy aligned with business priorities and revenue goals
- Evaluate industry events, sponsorships, and speaking opportunities to recommend participation based on strategic value and expected ROI
- Build and manage the annual event calendar in partnership with cross-functional stakeholders
- Establish event objectives, KPIs, and success metrics that align with marketing and sales goals
- Continuously optimize the event portfolio through data, insights, and post-event analysis
- Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences
- Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations
- Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards
- Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution
- Support additional corporate events and strategic initiatives as needed
- Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle
- Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up
- Build and maintain strong relationships with vendors, agencies, and strategic partners
- Foster knowledge sharing and continuous improvement across internal teams
- Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI
- Deliver post-event reports with recommendations for future improvements
- Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies
- Identify opportunities to improve processes, increase efficiency, and scale the event program
Skills
- * 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing
- * Experience planning and executing trade shows, conferences, customer events, or similar marketing programs
- * Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations
- * Experience with CRM platforms such as Salesforce
- * Familiarity with project management tools such as Asana or similar platforms
- * Experience with event management software and marketing technology platforms
- * Strong Microsoft Office skills, including Excel and PowerPoint
- * Strong business acumen with an understanding of how events contribute to marketing and revenue objectives
- * Strategic thinker with excellent project management and organizational skills
- * Ability to analyze data and use insights to improve marketing performance
- * Exceptional written, verbal, and presentation skills
- * Proven ability to influence and collaborate across cross-functional teams
- * Strong negotiation and vendor management skills
- * Resourceful, proactive, and adaptable in a fast-paced environment
- * High attention to detail with a commitment to delivering exceptional experiences
- * Self-starter who takes ownership and drives projects to completion
- * Ability to travel up to 50% based on business and event needs
- * Ability to occasionally lift or move materials weighing up to 20 pounds
- * Ability to stand for extended periods during event setup, exhibit hours, and teardown
- * Ability to occasionally bend, kneel, push, pull, and move event equipment as needed
- * Experience marketing to associations, nonprofits, or SaaS organizations
- * Experience supporting executive-level customer events
- * Familiarity with account-based marketing (ABM) or integrated campaign execution
- * Bachelor's degree preferred
Benefits
- Medical, Dental & Vision Benefits
- 401(k) Savings Plan with Company Match
- Flexible Planned Paid Time Off
- Generous Sick Leave
- Inclusive & Welcoming Environment
- Purpose-Driven Culture
- Work-Life Balance
- Commitment to Community Involvement
- Employer-Paid Parental Leave
- Employer-Paid Short-Term Disability
- Remote Work Flexibility
Company Overview