Note: The job is a remote job and is open to candidates in USA. Levanto, a subsidiary of Baylor Scott & White Health, is hiring an Enrollment Marketing Manager to drive enrollment outcomes across employer and payer populations. The role owns multi-channel campaign execution, partners with Client Success, and uses performance data to improve enrollment and activation.
Responsibilities
- Plan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in Braze
- Own execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
- Monitor enrollment performance and activation rates; iterate quickly based on results
- Ensure every campaign is anchored to clear goals, success metrics, and follow up actions
- Serve as the enrollment marketing execution partner to Client Success teams
- Collaborate on activation plans that align to each client’s population, timing, and constraints
- Facilitate and when necessary attend client on-site activation events
- Train Client Success on available activation tactics, playbooks, and best practice recommendations
- Support Client Success in improving participation and adoption through targeted activation strategies
- Identify drop offs and opportunities across the eligible → enrolled funnel
- Apply learnings from performance data to improve messaging, cadence, channel mix, and targeting for each specific employer
- Bring a test and learn mindset to campaign execution, applying what works and retiring what doesn’t
- Partner with Marketing, Operations, Product, and Engineering to ensure campaigns are executed accurately and efficiently
- Coordinate with experimentation and optimization partners to apply proven tactics into client execution
- Ensure all campaigns align with BSWH and/or Levanto brand standards, compliance requirements, and patient experience principles
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in enrollment, growth, lifecycle, or performance marketing
- Hands on experience executing multi channel marketing campaigns tied to conversion outcomes
- Strong analytical skills and comfort using data to guide decisions
- Ability to work effectively across teams including Client Success, Product, and Operations
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - 3 Years of Experience
- Experience in healthcare, digital health, or other regulated industries
- Familiarity with employer based or B2B2C enrollment models
- Experience supporting client or program launches
- Braze campaign build and data analysis experience
Benefits
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
- Remote work
Company Overview