Note: The job is a remote job and is open to candidates in USA. Jack Westin is a medical college admissions test preparation company that supports pre-med students through MCAT courses, tutoring, and admissions consulting. The eCRM & Marketing Automation Manager will own the messaging stack end to end, including the customer data platform, engagement platform, lifecycle journeys, migration to n8n and AWS SES, segmentation, governance, deliverability, testing, reporting, and documentation.
Responsibilities
- ECRM and lifecycle messaging end to end: orchestration, templates, triggers, event handling, QA on every send
- The migration onto n8n and AWS SES: journey state model, parallel running, parity testing, cutover behind quality gates
- Journeys across onboarding, abandoned cart, abandoned session, reactivation and retention, including branching logic, wait states, exit conditions and holdout groups
- Governance: frequency caps, quiet hours and timezone handling, journey collision rules, preference centre, sunset policy
- CDP connections to the warehouse and downstream tools, plus tracking plans, event taxonomy and identity resolution
- Segmentation and audience building against the warehouse
- Deliverability: SPF, DKIM, DMARC, domain warm up, suppression integrity, bounce and complaint handling, inbox placement
- Dashboards, A/B and holdout testing, weekly eCRM reporting, and documentation of every journey and system you own
Skills
- 4 to 6 years in CRM, eCRM, lifecycle, retention or marketing automation, in B2C or subscription
- Hands-on ownership of an engagement or automation platform. We use n8n and AWS SES, but weight transferable depth above our tools: Braze, Iterable, Klaviyo, Customer.io, Salesforce Marketing Cloud, HubSpot, Marketo or comparable
- Multi step journeys you built yourself that ran reliably without you touching them
- CDP experience at the schema and pipeline level, not just the interface. RudderStack, Segment, mParticle or similar
- Deliverability fluency and SQL strong enough to build your own segments
- Comfort with APIs and webhooks: reading JSON, configuring an HTTP request, debugging a payload, working from API docs unaided
- Migrated off a hosted email platform before
- AWS SES and SNS
- N8n, Make or Zapier
- Firebase Cloud Messaging
- Metabase or Looker
- Education or subscription products
Benefits
- Fully remote position with flexible working arrangements
- Opportunity to work on meaningful projects with a professional, collaborative team
Company Overview