Note: The job is a remote job and is open to candidates in USA. Marco’s Pizza is seeking an eCommerce Growth Manager to join its eCommerce team. The role drives growth across web and app ordering experiences through conversion optimization, data-driven experimentation, digital product enhancements, SEO and AEO strategy, analytics, and cross-functional collaboration.
Responsibilities
- Own order funnel analysis using GA4 and sales data; translate insights into clear UX and design recommendations that improve conversion and customer experience
- Drive SEO and AEO strategy, including landing page and content development (initially partnering with external consultants, then implementing an enterprise solution)
- Own site tagging strategy, pixel implementation (GA4 and marketing/advertising pixels), and ongoing validation to ensure accurate data capture across the digital experience
- Drive product roadmaps, business cases, and prioritization of digital initiatives
- Own Google Business Profile optimization and manage third-party partnership performance
- Design, execute, and analyze A/B and multivariate UX tests using optimization software to drive measurable improvements
- Source, negotiate, and manage third-party tools and platforms, including testing, evaluation, and ongoing performance optimization
- Partner cross-functionally with Product, UX, IT, and development teams to enhance website performance and user experience
Skills
- Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field (or equivalent experience)
- 5+ years of experience in eCommerce, Growth or Digital Marketing roles
- Significant hands-on eCommerce experience optimizing high-volume online ordering platforms, order funnels, conversion rates, and digital customer experiences
- Strong experience with SEO, landing page optimization, A/B testing, and web analytics (GA4 required)
- Experience with site tagging, pixel implementation, and data validation
- Travel is required roughly 10%
- Experience in the QSR or multi-location retail industry
- Google Business Profile optimization and local search partnership management
- Familiarity with Answer Engine Optimization (AEO) best practices
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