Note: The job is a remote job and is open to candidates in USA. BÆRSkin Tactical Supply Co. is a fast-growing direct-to-consumer outdoor apparel brand operating through its online store. The E-commerce Product Manager owns the commercial management, merchandising, conversion, search, discovery, product lifecycle, testing, and performance of the online store across markets.
Responsibilities
- Start the week in the sales data: what is selling, in which market, and what changes on the store as a result
- Own the homepage, navigation, category structure, product placement and sort order across all collection pages, by region
- Decide the level of visibility each product gets, balancing stock cover, demand, margin and range strategy
- Own add-ons, recommendations and cross-sell placement across the funnel
- Own the on-site funnel from entry to add-to-cart: identify drop-off, diagnose it, fix it
- Spot what the store is missing and brief new features - modules, filters, funnel changes - to lift conversion, and prioritise them with the product and tech teams
- Understand product profitability - margin, refund and return rates - and how they differ by market
- Work with the forecast so stock and visibility stay aligned, flagging risk early
- Coordinate store and CRM campaigns so everything is live, visible and in line with the promotional calendar
- Report weekly on store, category and product performance to the Revenue team
- Own on-site search performance: search intent, zero-result and low-click queries, autocomplete, synonyms, ranking rules
- Turn search demand into merchandising and assortment decisions
- Own Google Shopping product data - titles, descriptions and attributes built around real search intent, and feed quality across markets
- Coordinate new product introductions, colour drops and seasonal ranges so they land on time and complete
- Review PDPs before launch - content, imagery, pricing and configuration ready to go
- Retire or de-prioritise underperforming products and keep the catalogue clean
- Keep stock, pricing and visibility consistent across markets
- Be accountable for changes being correct, on time and live in production
- Log weekly changes and measure their impact, so we know what actually worked
- Run and interpret A/B tests on the store
- Run continuous competitor research - funnels, merchandising, offers, search and feed best practice - and bring back what we should adopt
- Use AI tools day to day to analyse data, generate and optimise content, automate reporting and move faster than the headcount would suggest
Skills
- 3–5+ years in e-commerce merchandising, online category management or commercial product management for a retail or DTC brand
- Excel with data - you build your own weekly view, read your own numbers and justify decisions with them
- Experience working across multiple countries or regions, including the interaction between stock and visibility
- Strong attention to detail - you catch the broken image, the wrong price, the product showing in a market with no stock
- Comfortable owning outcomes rather than executing a task list
- Genuinely curious about AI, and already using it to do your work better
- Fluent written and spoken English
- Background at a large fashion or apparel retailer, or at a scaled DTC brand
- Experience with on-site search tools, merchandising rules and A/B testing
- Experience with Google Shopping feeds and e-commerce SEO
- Familiarity with analytics tooling
Benefits
- Fully remote and flexible - we care about results, not hours logged
- Clear career path in a fast-growing e-commerce company
- 26 days of paid leave + parental leave
- Friendly, collaborative and international team culture
Company Overview