Note: The job is a remote job and is open to candidates in USA. Blue Wheel is an omni-channel digital commerce agency that supports brands across direct-to-consumer, eRetail, and marketplace channels. The DTC Strategy Account Manager serves as the primary strategic partner for a portfolio of DTC clients, managing relationships, coordinating cross-functional teams, and overseeing paid media strategies across search, social, and programmatic channels. The role also focuses on performance optimization, client growth, budgeting, forecasting, and actionable insights.
Responsibilities
- Serve as the primary point of contact for a portfolio of DTC clients, building strong relationships and acting as a trusted advisor on paid media strategy
- Lead regular client meetings, including performance reviews, strategic discussions, and quarterly business reviews
- Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights
- Translate client business goals into actionable paid media strategies across platforms including Google, Meta, TikTok, and other emerging channels
- Monitor account performance and identify opportunities to improve efficiency, scale, and overall return on investment
- Budget planning and performance forecasting by leveraging historical data, platform insights, and scenario-based thinking to guide investment decisions and growth strategies
- Connect cross-functional teams to ensure strategies across paid, owned, and earned channels are aligned, cohesive, and driving toward shared client goals; translate these efforts into clear, digestible, and actionable recommendations
- Provide data-driven insights and recommendations based on performance trends, testing results, and platform dynamics
- Stay informed on platform updates and best practices across paid media and the broader digital marketing landscape as well as within the client's industry
- Coordinate closely with internal teams across Paid Media, Analytics, Creative, etc to ensure successful execution of client strategies
- Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule
- Identify opportunities to expand services and drive incremental growth for client accounts
- Contribute to internal best practices and knowledge sharing across the Paid Media team
- Proactively identify opportunities to retain and grow client revenue by uncovering gaps, recommending upsells, and introducing new solutions that align with client goals and broader business objectives
Skills
- • 3–5 years of experience in digital marketing, paid media, or eCommerce account management
- • Experience developing or contributing to paid media strategies and media plans across platforms such as Google, Meta, TikTok, and other digital channels; strong understanding of how budget allocation, targeting, and creative drive performance outcomes
- • Experience managing or supporting paid media campaigns across search and social
- • Previous experience in a client-facing account management role, ideally within an agency or consulting environment
- • Strong understanding of performance marketing including campaign structure, audience strategy, creative testing, and performance analytics
- • Proactive and detail-oriented, with a strong ability to connect the dots across media, creative, and on-site performance data to deliver cohesive, actionable insights
- • Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment
- • Strong project management and organizational skills
- • Ability to analyze performance data and translate insights into actionable recommendations
- • Excellent communication and presentation skills
- • Proficiency in Microsoft Excel, PowerPoint, and Canva
- • Experience managing budgets, forecasts, and performance reporting preferred
- • Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- • Agency or consulting experience is strongly preferred
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