Note: The job is a remote job and is open to candidates in USA. Stryker is a healthcare and medical device company. The Downstream Marketing Manager will develop go-to-market and annual marketing strategies for Sustainability Solutions, with an emphasis on the ASC market. The role will use customer and competitive insights, segmentation, positioning, relationship building, and effectiveness measurement to support commercial growth.
Responsibilities
- Able to interpret competitive analysis and incorporate into marketing strategies across different channels (ASC, Distribution)
- Compares, contrasts, and anticipates the different types of competition that will be faced in the future
- Monitors market activity, penetration and competitive wins or losses against key competitors
- Tailors marketing strategies to meet both current and future customer needs
- Drives segmentation methods to improve commercial efficiency
- Ensures ASC-specific messaging is tailored, aligned with, and reinforces broader business priorities and key messages
- Executes on the segmentation variable and seeks evidence that focus on the segmentation variable delivers competitive advantage
- Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value
- Develops clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution
- Understands loyalty composition of the customer base
- Understands market dynamics that may impact Marketing Objectives in the future and makes proactive recommendations to marketing strategy anticipating future market
- Defines opportunity and estimates effort to target the various ownership structures within the ASC market
- Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies
- Establishes metrics and goals/success criteria and milestones
- Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals
- Mentors, develops and influences across the business, intentionally building cross-divisional relationships
- Demonstrates financial acumen
- Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
- Able to routinely make decisions which may affect immediate operations and have a divisional impact
Skills
- Bachelor's degree required
- 8+ years of work experience required
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Healthcare industry experience
- Proven ability to create commercial strategies
- Value propositions, targeted segmentation
- MBA preferred
- 5+ years in medical device or marketing/sales experience
- Experience in reprocessing
- Experience in change management
- Sales of medical devices
- Experience in ASC markets
Benefits
- Remote or Hybrid or Onsite
Company Overview