Note: The job is a remote job and is open to candidates in USA. Gametime is a company focused on uniting the world through shared experiences by making live events accessible. They are seeking a Director of Web Growth to manage web growth strategies, optimize customer funnels, and drive revenue through various digital channels.
Responsibilities
- Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation
- Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value
- Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself
- Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them
- An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering
- Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine
- Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel
- A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership
- Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics
- Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities
Skills
- 8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel
- Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role
- Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day
- Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions
- Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point
- A track record of being evaluated on a business outcome rather than a channel KPI
- Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number
- Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team
- A point of view on web-to-app dynamics in a company with both surfaces
- Formal experimentation program design (prioritization frameworks, testing governance)
- Pricing or promo strategy exposure
- AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making
Benefits
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition
Company Overview