Note: The job is a remote job and is open to candidates in USA. Hyland is an enterprise software company delivering content and automation solutions to organizations. The Director, Solution Marketing will lead industry-aligned marketing teams, define solution positioning and go-to-market strategies, and translate product capabilities into customer value across multiple industry verticals. The role also partners with cross-functional teams to drive pipeline and revenue growth while developing a high-performing marketing organization.
Responsibilities
- Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders
- Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging across multiple industry verticals
- Translate Hyland's capabilities into industry-specific business value and outcomes that resonate with target buyers and decision-makers
- Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes
- Identify industry trends, customer needs, and competitive insights to continuously inform and sharpen strategy and positioning
- Build, lead, and develop a high-performing team of solution marketers, fostering a culture of accountability, collaboration, and continuous improvement
Skills
- 10+ years of experience in B2B product or solution marketing, including direct team leadership
- Experience in industry marketing within one or more of Hyland's target industries (e.g., healthcare, financial services, higher education, or public sector)
- Strong ability to translate product capabilities into clear, meaningful, and differentiated customer value
- Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines
- Proven ability to collaborate effectively and drive alignment across a large, matrixed organization
- MBA or other advanced degree
- Experience engaging with industry analysts and shaping market perception and positioning
- Background in content management, process automation, collaboration, or related enterprise software markets
- Demonstrated experience building, coaching, and scaling high-performing marketing teams
- Familiarity with modern marketing tools, technologies, and best practices
Benefits
- Remote work arrangement
- Career development resources
- Wellbeing programs
- Innovation practices
- Support for employee initiatives
- Giving campaigns and programs aligned to organizations important to employees
Company Overview