Note: The job is a remote job and is open to candidates in USA. Foodsmart is a U.S. Foodcare platform that combines personalized clinical nutrition care, behavior change tools, and food benefits to improve member health outcomes. The Director, Member Data Science will own analytics across the member marketing funnel, activation, and retention, lead experimentation and causal inference, develop attribution and lifecycle models, and guide executive decision-making. The role also leads a small team while remaining hands-on across analytics engineering, business intelligence, predictive modeling, and AI-enabled self-service.
Responsibilities
- Own the analytical strategy for the end-to-end marketing funnel across both activation and retention: from marketable lives to lead generation to omni-channel engagement strategy, to visit completion, re-engagement, and the reactivation campaigns that bring lapsed members back into their care journey. This includes our call center function (outbound rep allocation, inbound referral scheduling, ZCC data) and member lifecycle (Customer.io journey performance)
- Own the product analytics domain across both activation and retention: onboarding funnel, sign-up conversion, in-app engagement through a member’s completed first appointment, and the ongoing booking and in-app experience that shapes whether members keep coming back. Partner with the product team as their embedded analytical lead, attending product cadences and co-owning the product analytics roadmap
- Serve as the executive-facing owner of the member funnel and retention performance narrative: explaining why marketable lives, funnel conversion, initial visit completion, and retention moved, what levers drove the result, and what to double down on. Partner directly with senior leaders as the analytical voice for the member journey
- Design and lead Foodsmart’s experimentation program across marketing, product, and retention, including test design, causal inference methods, readout discipline, and the intake process for stakeholder-driven test ideas. Own the StatSig implementation and serve as the internal expert on experiment instrumentation, StatSig configuration, and results interpretation
- Own and evolve our attribution framework, including scheduling episode attribution, multi-touch attribution, and media mix modeling as Foodsmart’s channel portfolio grows
- Partner with Clinical Operations leadership, whose Registered Dietitian network is a key driver of member retention
- Own and evolve the dbt data models across marketing, product, and retention, from raw source modeling through metrics, ensuring data quality, test coverage, documentation, and a semantic layer that makes self-service trustworthy. This is a core craft expectation of this role, not a secondary responsibility
- Engineer context into our semantic layer and BI environment (Omni) so that stakeholders and AI agents can reliably self-serve answers across the member journey. You treat context engineering (writing descriptions, defining metrics, curating what’s exposed) as a first-class part of your job
- Lead and develop a small team: setting technical direction, reviewing work, coaching toward increasingly independent ownership of their part of the member journey, and helping the team find real leverage through AI tooling rather than doing more manual work
Skills
- • 12+ years of experience in data science, analytics, or experimentation, with a proven track record of driving measurable impact on growth, acquisition, or lifecycle outcomes. 4+ years leading teams
- • Experience partnering directly with senior and executive stakeholders (VP-level and above) as the analytical voice for a business area, ideally including some experience leading or mentoring other data scientists or analysts
- • Deep, hands-on expertise in experimentation and causal inference. You have designed and interpreted rigorous tests (A/B, quasi-experimental, geo-lift) and can defend methodology choices under scrutiny
- • Strong background in attribution modeling (scheduling episode, multi-touch attribution, media mix modeling) and a clear point of view on the tradeoffs between approaches
- • Experience owning lifecycle analytics, ideally including hands-on work with Customer.io, Braze, Iterable, or a similar platform
- • Hands-on experience with product analytics instrumentation: event tracking, funnel analysis, and experimentation platforms (Statsig, Amplitude, Mixpanel, or equivalent). You have a point of view on what good product measurement infrastructure looks like
- • Expert-level proficiency in SQL and strong proficiency in Python (pandas, scikit-learn, statsmodels, etc.)
- • Deep, production-level experience with dbt, including source and mart-layer modeling, testing, documentation, and semantic layer design. You have owned a dbt project end-to-end, not just contributed to one
- • Experience with context engineering for BI and AI self-service: writing semantic layer definitions, metric descriptions, and data model documentation that enables reliable AI-assisted querying (Omni, Looker, or equivalent)
- • Proven fluency with AI-native developer and analyst tooling (Claude, Claude Code, Cursor, Hex AI Agent, Omni AI, or equivalent) used in production analytical workflows
- • Excellent communication skills. You can distill complex models, test results, and funnel diagnostics into clear, actionable recommendations for executive, product, and marketing-leadership audiences
- • Bachelor's degree, ideally in a quantitative or technical field (e.g., Economics, Statistics, Computer Science, Operations Research, Applied Mathematics); Master's degree is a plus
- • Experience partnering directly with senior and executive stakeholders (VP-level and above) as the analytical voice for a business area, ideally including some experience leading or mentoring other data scientists or analysts
- • Experience owning lifecycle analytics, ideally including hands-on work with Customer.io, Braze, Iterable, or a similar platform
- • Bachelor's degree, ideally in a quantitative or technical field (e.g., Economics, Statistics, Computer Science, Operations Research, Applied Mathematics); Master's degree is a plus
- • Experience with call center or contact center analytics is a plus. We leverage Zoom Contact Center (ZCC) for our outbound and inbound scheduling teams
- • Experience working in marketplace business models and/or adjacent to healthcare, Medicaid, or a similarly regulated domain is a plus but not required
Benefits
- Remote-First Company
- Unlimited PTO
- Flexible & remote location
- Healthcare Coverage (Medical, Dental, Vision)
- 401k
- Bonus
- Registered Dietitian Sessions
Company Overview
Company H1B Sponsorship