Note: The job is a remote job and is open to candidates in USA. Marketbridge partners with leading B2B brands to create unified go-to-market systems integrating strategy, AI, creativity, activation, and measurement. The Director, Marketing Technology & Activation leads enterprise marketing technology strategy, solution architecture, implementation, campaign activation, client advisory, and team leadership while driving operational excellence and business growth.
Responsibilities
- Lead the strategy and technical implementation approach for enterprise marketing technology engagements
- Translate marketing and business objectives into scalable activation architectures across marketing automation, CRM, ABM, and customer engagement platforms
- Design and govern marketing technology solutions that improve campaign effectiveness, operational efficiency, and data quality
- Identify opportunities to modernize client technology ecosystems through automation, integration, and emerging platform capabilities
- Partner with cross-functional leaders and teams to champion innovation by evaluating new technologies, AI capabilities, and evolving activation methodologies
- Oversee successful implementation of multi-channel marketing programs across email, nurture, ABM, events, digital advertising, and web experiences
- Support with the establishment of scalable campaign operations, QA standards, deployment processes, and governance models
- Ensure activation teams consistently execute with speed, accuracy, and operational excellence
- Support continuous improvement across activation workflows, documentation, and reusable implementation frameworks
- Serve as senior advisor for Marketing Technology and Marketing Operations engagements
- Lead discovery sessions, solution workshops, roadmap development, and technology recommendations
- Present implementation strategies and architecture recommendations to senior stakeholders
- Build trusted relationships with client Marketing Operations, Revenue Operations, IT, and Marketing leadership teams
- Lead and develop a team of Marketing Technology professionals responsible for platform implementation and campaign activation
- Coach team members through solution design, technical consulting, and client leadership responsibilities
- Build delivery capacity through mentoring, resource planning, and career development
- Establish best practices, technical standards, and documentation that improve consistency across engagements
- Foster a culture of collaboration, accountability, innovation, and continuous learning
- Support Growth, Strategy, Marketing Technology & Operations and Client Leadership teams on new business pursuits
- Scope implementation efforts, estimate delivery approaches, and contribute to proposals and solution presentations
- Identify expansion opportunities within existing client relationships
- Contribute to development of new Marketing Technology service offerings, methodologies, accelerators, and thought leadership
Skills
- • 7+ years of experience in Marketing Technology, Marketing Operations, Revenue Operations, or Marketing Automation consulting
- • 3+ years leading teams in an agency, consulting, or enterprise environment
- • Deep expertise with enterprise marketing technology platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Demandbase, 6Sense, or similar
- • Strong understanding of CRM platforms, particularly Salesforce, HubSpot and MS Dynamics
- • Strong understanding of B2B marketing principles, best practices and methodologies
- • Experience designing scalable campaign operations and marketing automation programs
- • Familiarity with media and web analytics platforms such as LinkedIn, Google Ads, Influ2, Google Analytics, and Google Tag Manager
- • Experience leading complex platform implementations, integrations, and operational transformation initiatives
- • Ability to translate business strategy into technical solutions and operational processes
- • Exceptional communication and executive presentation skills
- • Experience contributing to business development, solution design, and proposal development
- This is a remote role, required to work in EST hours
- Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship
- Agency or consulting experience strongly preferred
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year's
- Comprehensive medical benefits
- Free premium access to the Calm app for relaxation and mindfulness
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- A professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- Exclusive discounts through Perkopolis
- Remote work arrangement
Company Overview