Note: The job is a remote job and is open to candidates in USA. ezCater is a food tech platform for workplaces that helps organizations manage food needs and order from restaurants nationwide. The Director of Marketing Operations, Technology, and Analytics will lead the people, processes, systems, and measurement that enable Marketing to execute reliably, scale efficiently, and make data-informed decisions. The role oversees marketing operations, martech strategy, analytics, governance, measurement, and cross-functional collaboration across the company.
Responsibilities
- Lead a team across marketing operations, marketing technology, and marketing analytics
- Balance near-term execution with longer-term capability building and communicating trade-offs clearly when priorities change
- Define and evolve the operating model, governance, and cross-functional processes that enable scalable campaign and lifecycle execution across Marketing
- Own the martech strategy and roadmap, from architecture through day-to-day governance, including marketing automation, CRM and audience data, customer data platforms, web content systems, advertising operations, analytics, and workflow tools
- Ensure marketing systems and data flows work together across platforms such as Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies
- Drive collaboration among Marketing, Sales, Product, and Engineering teams to build an evolved martech stack that helps realize our strategic vision and deliver AI-driven processes and technology that improve marketing workflows
- Evolve the architecture of our marketing-owned web experience, ensuring end-user friendliness and enhanced testing and analytics
- Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis, to improve marketing efficiency and guide investment decisions
- Partner with leaders in Marketing, Finance, Product, and other Analytics teams to translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios
- Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis
Skills
- 10+ years of experience in Marketing Operations, Technology and Analytics
- Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals
- Strong judgment in balancing strategic leadership with enough functional depth to challenge assumptions, coach the team, and drive quality across marketing operations, technology and analytics
- Demonstrated ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, and frequently changing environment
- Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and business intelligence tools
- Experience implementing, owning, and improving marketing processes and technology across multiple engagement channels, including web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions
- Experience building or implementing AI enablement programs, including prioritizing use cases, setting practical guardrails, evaluating tools and risks, and helping teams adopt AI responsibly
- Excellent communication, executive presence, and interpersonal skills, with the ability to translate complex operational, technical, and analytical topics into clear decisions and actions
- A customer- and partner-first mindset, strong bias toward outcomes over activity, and a practical approach to testing, learning, iterating, and scaling what works
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable
- EzCater does not sponsor applicants for work visas or legal permanent residence
- Deep experience translating marketing data into insights across the full funnel, including acquisition, paid media, SEO/GEO, attribution, and retention; familiarity with both B2C and B2B models preferred
- Experience evolving the infrastructure for successful marketing web content management and landing pages, including personalization, testing and optimization (enterprise Google Analytics implementation experience preferred)
Benefits
- Stock options
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health, dental, and FSA benefits
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from the Boston office, home, or a mixture of both
- A tremendous amount of responsibility and autonomy
- Employee meal program when you’re in the office
- Opportunities to grow in your career
Company Overview