Note: The job is a remote job and is open to candidates in USA. isolved provides human capital management solutions that help organizations streamline HR operations and improve employee experiences. The Director, Marketing Operations & Technology will own the marketing technology stack, data, automation infrastructure, analytics, and technology strategy supporting marketing and sales development. The role will lead MarTech governance, marketing-to-sales operations, attribution, data quality, and AI and machine learning initiatives while managing technical resources and cross-functional partnerships.
Responsibilities
- Own the marketing technology stack, defining and executing the MarTech strategy across the full ecosystem, including HubSpot, enrichment tools, intent platforms, attribution, and emerging technologies
- Lead vendor evaluation, selection, and integration to ensure a rationalized, cost-effective stack with clear ROI
- Establish and enforce platform governance standards, including naming conventions, data hygiene protocols, and documentation requirements
- Build and maintain the MarTech roadmap, identifying opportunities to consolidate, automate, or enhance capabilities across the stack
- Oversee two HubSpot administrators, ensuring the platform operates as a strategic asset rather than a ticket queue
- Own lifecycle stage architecture, lead scoring models, automation workflows, and campaign operations within HubSpot
- Manage the marketing to sales handoff, including lead routing, SLA enforcement, MQL and SQL definitions, and pipeline hygiene
- Partner with IT, RevOps, and Sales Enablement to ensure the CRM serves both marketing and sales without creating friction or data conflicts
- Lead the marketing analytics function, building attribution models and reporting frameworks that clearly demonstrate marketing's contribution to pipeline and revenue
- Provide leadership with actionable insights on funnel performance, channel effectiveness, and optimization opportunities
- Partner with RevOps and Finance to ensure clean attribution models and reliable, trusted reporting
- Translate data into strategic recommendations that inform campaign investment, resource allocation, and go-to-market decisions
- Set the vision and roadmap for AI and machine learning capabilities within the marketing operations function, including predictive lead scoring, intelligent segmentation, content personalization, and automated campaign optimization
- Direct a dedicated AI engineer, translating business needs into technical requirements and prioritizing initiatives by impact
- Identify and pilot emerging AI applications that create measurable efficiency gains or conversion improvements across the marketing engine
- Evaluate build versus buy decisions for AI capabilities, balancing speed to value against long-term strategic differentiation
- Own data quality standards across marketing systems, including import and export protocols, deduplication, and enrichment processes
- Establish and enforce integration hygiene standards to ensure clean data flows between platforms
- Partner with Legal and Compliance to ensure marketing data practices meet privacy requirements, including GDPR, CCPA, and CAN-SPAM
- Serve as the accountable owner for the integrity of the data that marketing decisions depend on
- Work closely with Growth Marketing and Demand Generation to ensure platforms and processes support campaign execution at scale
- Partner with Web Strategy to align marketing automation with site experiences and conversion optimization
- Collaborate with Sales Operations to define and maintain the operational seam between marketing and sales, ensuring leads move through the funnel without friction
Skills
- Typically requires a Bachelor's degree and 12+ years of direct experience, with 8+ years of leadership experience
- * 8+ years of experience in marketing operations, marketing technology, or revenue operations roles
- * Proven ownership of a marketing technology stack in a B2B or SaaS environment, with deep HubSpot expertise or equivalent platform experience and the ability to translate across platforms
- * Experience managing or directing technical resources, including platform administrators and engineers
- * Strong analytical mindset with experience building attribution models and tying marketing operations to pipeline and revenue outcomes
- * Demonstrated ability to set and execute a MarTech strategy, including vendor evaluation, integration architecture, and build versus buy decisions
- * Familiarity with AI and machine learning applications in a marketing context, with the ability to evaluate technical feasibility and direct engineering resources toward high-impact use cases
- * Experience working cross-functionally with demand generation, sales operations, web, and analytics teams
- * Strong data governance instincts, with a default toward clean data and documented processes
- * Ability to balance strategic planning with hands-on execution in a fast-paced environment
- Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
- Yes, up to 10% domestic travel may be required
- Employee must be legally authorized to work in the United States
- May require advanced degree
Benefits
- Hybrid in office
Company Overview