Note: The job is a remote job and is open to candidates in USA. Maven Clinic is a virtual healthcare company providing digital care programs for women and families through employer, health plan, and consumer platforms. The Director of Marketing Operations will lead the systems, data, reporting, attribution, budgeting, website optimization, and AI infrastructure supporting the B2B Growth Marketing team, while partnering with Sales, RevOps, Strategic Finance, and Client Success.
Responsibilities
- HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel
- Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations
- Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand
- Martech stack: own B2B-facing tools and integrations, including CaliberMind, GA4, HubSpot, Qualified, Webflow, and evaluate new tooling as needs evolve
- Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels
- KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them
- Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership
- Dashboards: own the B2B analytics stack across CaliberMind, Looker, Data Studio, Salesforce, and GA4, and keep it accurate as definitions change
- FY planning support: partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting
- Budget ownership: oversee the B2B marketing budget, including forecast, actuals, monthly reconciliation, and shifts across programs and months
- Vendor management: track spend and manage relationships with external vendors
- FY planning: lead annual and quarterly budgeting and planning for B2B Growth Marketing in partnership with Strategic Finance
- Marketing website: manage the web team that owns navigation, landing pages, and on-page SEO/AEO for the Enterprise/B2B experience
- Testing and optimization: run a structured A/B testing and CRO program for B2B landing pages
- Accessibility: maintain WCAG 2.1 AA compliance across the B2B site experience
- People leadership: manage and develop a team covering marketing analytics, marketing operations, and web optimization
- Process and tooling: set the team's operating rhythm and own its project management tooling (Asana and Jira)
- Builds with AI: personally build AI-powered workflows for reporting, analysis, and campaign operations that enable the team to make better decisions and scale without additional headcount
- AI enablement: lead rollout of AI tools within B2B Growth Marketing, including data governance for tools connected to live CRM and marketing data, and set the team's judgment for where AI helps and where it doesn't
- Cross-functional partnership: serve as B2B Growth Marketing's primary point of contact for Sales, SDR, RevOps, Strategic Finance, and Client Success on shared data, process, and reporting questions
Skills
- 8+ years in B2B marketing operations, analytics, or revenue operations, ideally supporting complex or enterprise sales cycles
- Hands-on ownership of a marketing automation platform (HubSpot or similar) and the integration with Salesforce, including lead routing, lifecycle stages, and campaign orchestration
- Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders
- Track record owning multi-million dollar marketing budgets, including forecasting, actuals, and reconciliation
- Experience owning a B2B marketing website and CRO program, including A/B testing and accessibility standards
- Experience managing and developing a high performance team
- Sharp, direct communicator, comfortable presenting pipeline and Marketing performance data to executive leadership
- Comfortable operating in a fast-changing org structure and building processes from ambiguity
- Experience rolling out AI tools within a marketing team, with an eye toward data governance and accuracy
- This role requires active work authorization in the US
Benefits
- Equity and benefits
- Employer-covered health, dental, and insurance plan options (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- Access to the full Maven platform and specialists, including care for mental health, reproductive health, family planning and pediatrics (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- Whole-self care through wellness partnerships (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- Hybrid work, in-office meals, and Work Together Days (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- 16 weeks of 100% paid parental leave and a new parent stipend for Mavens who have been with the company for 1 year or more (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
- 401(k) matching for US-based employees, with immediate vesting (applicable to Maven Clinic Co., US-based, full-time employees only; 1099/Contract Providers are ineligible)
Company Overview