Note: The job is a remote job and is open to candidates in USA. Administrate builds software for enterprise training teams to organize, plan, deliver, and measure learning and development operations. The Director, Marketing will lead marketing strategy and a small team, own positioning, campaigns, events, marketing channels, budget, metrics, and partner, customer, and product marketing while working closely with sales to generate pipeline and enable growth.
Responsibilities
- Understanding our customers, how they think, and how they're motivated
- Writing clearly and quickly, with a strong point of view
- Taking ownership of positioning, events, our website, relevant metrics, and our partner marketing, customer marketing, and product marketing efforts
- Working closely with sales to provide relevant enablement
- Owning the marketing budget and defending how it's spent
- Managing, hiring and developing the marketing team, and holding them and yourself to our values
- Start work at a time that suits you and your life but lets you attend a team standup
- Read Slack backlog, emails (we definitely don't need you to have these on your phone)
- Look at the numbers that changed since yesterday, and ignore the ones that didn't
- Write: a launch narrative, a positioning doc, a landing page, a note to sales about what's working
- Review your team's work and provide helpful, unblocking feedback
- Unblock a campaign, kill one that isn't working, ship one that's close enough
- 0-3 planned meetings a day, with advance notice
- 0-2 unplanned meetings a day
- Respond to Slack messages with colleagues at least 2-4 times a day
- Talk to a customer, a prospect, or listen to a call recording
- Make sure that your colleagues have what they need to not be blocked by you until tomorrow
- Finish work at a time that suits you and your life
- You have spoken to customers, prospects and the sales team, and written down what you learned
- You have shipped something customer-visible: a page, a campaign, a piece of positioning
- You have developed positive rapport and trust with your team
- You have defined a partner marketing program (with deliverables) in conjunction with our manager of partnership relationships
- You have agreed on the cadence of deliverables your team will regularly deliver
- You have provided specific recommendations on what you and the team should stop, start, and continue
- You have a high level proficiency with our product, and can provide a typical sales demonstration of its features
- You have a go-to-market plan we've agreed on, with numbers attached and a view on what you'd stop doing
- You have landed a non-trivial launch or campaign, and can say honestly with hard data whether it worked
- You have a clear picture of your channels and their performance and continually review to make sure we're investing in the right areas for the best return
- You have given and received feedback and done so directly yet kindly
- You have proactively improved existing content, processes, or channels where you saw opportunity
- Our leading indicator metrics have become positive
Skills
- • You have led marketing for a B2B SaaS company and can point to growth you're directly responsible for
- • You deeply understand the learning & development and Human Capital Management industries
- • You're familiar with the main products and players within these markets
- • You own projects end-to-end with confidence and deliver meaningful outcomes
- • You can build a plan, and change it when the evidence says you should
- • You regularly give and receive direct, kind, and meaningful feedback
- • You have managed marketers directly, including hiring, developing and occasionally exiting people
- • You are comfortable with the numbers: funnel metrics, attribution's limits, CAC, payback, and what any of it is actually telling you
- • You write well enough that we'd publish it without a rewrite
- • You are effective working in asynchronous teams and proactive when blocked
- • You understand that focus is the most precious resource for a small marketing team and work to protect it for yourself and others
- • You are willing and able to have at least 5 hours overlap with 09:00 - 17:00 UK time on work days (Monday through Thursday)
- • You have marketed to enterprise buyers with long, committee-driven sales cycles
- • You have worked in learning technology, HR tech, or another category where the buyer isn't the end user
- • You have built a marketing function from a small team rather than inheriting a large one
- • You have run ABM programmes that sales actually used
- • You have owned product marketing directly: positioning, messaging, launches, competitive work
- • You have worked closely with a founder or CEO on brand and narrative
- • You have experience with Hubspot
- • You have worked in a fast-moving startup environment before
- • You have experience using AI/LLM tools responsibly - as leverage on your judgement, not as a replacement for it
- • You have spoken at industry events, run a podcast, have a newsletter, large social media following or otherwise built an audience of your own
Benefits
- Work-life balance is actively protected.
- Remote work; Administrate has been a geo-distributed team since 2016.
- Flexible working hours: start and finish work at a time that suits you and your life, while attending a team standup.
- Flexible, meeting-light asynchronous work environment with 0–3 planned meetings a day and advance notice.
- No expectation to be connected 24/7 or to have work notifications on your phone outside working hours.
Company Overview