Note: The job is a remote job and is open to candidates in USA. Ro is a direct-to-patient healthcare company that provides nationwide telehealth, labs, pharmacy, and ongoing care services. The Director of Integrated Marketing will lead the strategy and execution of high-priority consumer campaigns across paid, owned, and earned channels, coordinating cross-functional teams from planning through launch and performance assessment.
Responsibilities
- Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches
- Translate campaign objectives, audience insights, product claims, and an aligned creative concept into a clear integrated marketing strategy across paid, owned, and earned channels
- Identify opportunities to maximize a creative concept across channels, ensuring we're not simply adapting the same idea everywhere but taking advantage of what each channel can uniquely contribute
- Build the campaign architecture: define the role of each channel, key moments, sequencing, dependencies, and how the pieces work together to create greater impact
- Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever consumers encounter Ro
- Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across Brand, Product Marketing, Growth,Communications, and other functions
- Partner with Product Marketing to understand the consumer insight, value proposition, and product claims we can credibly bring to market
- Partner closely with Brand as they develop the creative concept, helping pressure-test how ideas can extend across channels and identifying opportunities to maximize the concept once aligned
- Partner with channel owners to determine how the campaign should come to life within their channels, bringing their expertise into the integrated strategy rather than prescribing channel execution
- Create clarity across complex initiatives by establishing priorities, roles, decision points, dependencies, timelines, and operating rhythms
- Anticipate risks and resolve cross-functional blockers before they compromise the quality or timing of a launch
- Develop a repeatable approach to integrated campaign planning that enables teams to move quickly without sacrificing strategic rigor or executional excellence
- Push teams to think beyond individual channel deliverables and identify opportunities for ideas to build on one another across the entire campaign
- Bring a strong point of view on what makes integrated consumer marketing effective and help evolve how Ro shows up during our biggest marketing moments
- Create strong feedback loops after launches, partnering with channel teams to understand performance and translating those learnings into better future campaigns
- Personally drive the work required to move campaigns from strategy through execution rather than relying on a large team to do it for you
- Move fluidly between strategic thinking and executional detail—from determining how a campaign should show up across the consumer journey to resolving an issue that could put a launch at risk
- Lead through influence, building trust and alignment across teams with different priorities and areas of expertise
- Operate comfortably in ambiguity and bring structure and momentum to complex, fast-moving initiatives
Skills
- 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles, within a high-growth consumer, DTC, or digitally native business
- A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role you played and the impact the work had
- Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough fluency across disciplines to connect the work while respecting the expertise of functional channel owners
- Strong consumer and creative judgment. You know what makes an idea compelling and can identify opportunities to make a strong creative concept work harder across channels without needing to be the person who develops the creative concept
- Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams
- Exceptional cross-functional leadership. You can create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines
- Strong operational instincts and attention to detail. You know that exceptional campaigns require both a strong idea and excellent execution
- Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute
- Low ego and high ownership. No part of getting an important campaign successfully into market is beneath you
Benefits
- Competitive equity package (as applicable)
- Benefits package (as applicable)
- Flexibility to work anywhere in the United States
- For Ro’ers in the tri-state (NY) area, joining at HQ on Tuesdays and Thursdays
- For those outside of the tri-state area, in-person collaborations throughout the year, including team on-sites
Company Overview
Company H1B Sponsorship