Note: The job is a remote job and is open to candidates in USA. Watts Water Technologies provides products and solutions focused on safe, clean water and sustainable water management. The Director, Digital Marketing, Operations & Analytics will define and scale digital experience, marketing technology, analytics, CRM, and marketing operations capabilities across the Americas. The role leads a shared-services Center of Excellence, develops high-performing teams, advances digital and AI-enabled capabilities, and connects marketing performance to business results.
Responsibilities
- Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability building and digital channel enablement across the Americas
- Lead, coach and develop a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery and marketing technology platforms
- Own the strategy for Watts digital properties, including customer journey design, user experience, search discoverability, conversion optimization, personalization, accessibility and site performance
- Advance ecommerce and digital channel growth by partnering with sales, channel, product and commercial teams to improve product content, digital merchandising, lead capture, customer acquisition and engagement
- Oversee marketing technology architecture, CRM integration, marketing automation, lead management processes, data governance standards and vendor performance
- Build executive-level dashboards, attribution models and reporting structures that connect digital engagement, campaign performance, pipeline influence, customer behavior and marketing investment to business results
- Establish scalable operating models, governance frameworks, service level expectations and intake/prioritization processes that enable consistent support for stakeholders across brands, regions and functions
- Drive AI and automation adoption to improve productivity, speed to market, campaign effectiveness, content creation, insight generation and customer engagement
- Serve as a strategic partner to regional and global stakeholders, translating commercial priorities into digital capabilities, measurable initiatives and clear execution plans
- Manage agency, consulting and technology partnerships, including scopes of work, budgets, performance expectations and continuous improvement opportunities
- Champion Watts values of Integrity, Accountability, Continuous Improvement, Innovation and Transparency through leadership actions, team development and cross-functional collaboration
- Assume responsibility for other projects and duties assigned by the Vice President, Marketing - Americas
- Travel Requirements: Up to 30% domestic and international travel
Skills
- Bachelor's degree in Marketing, Business, Communications, Analytics, Information Systems or related field; equivalent experience considered
- 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience
- 5+ years of people leadership experience, including leading managers, developing talent and building high-performing cross-functional teams
- Proven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment
- Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement
- Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices and marketing technology/vendor ecosystems
- Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting and actionable insights
- Executive communication, change leadership, stakeholder management and cross-functional partnership skills, with the ability to influence sales, marketing, product, IT, finance and operations leaders
- Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable
- Travel Requirements: Up to 30% domestic and international travel
- Experience in the building products, manufacturing, industrial, commercial construction or durable goods sectors
- Experience leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units or regions
- Experience supporting ecommerce growth, digital merchandising, product information management, distributor/channel enablement or marketplace optimization
- Advanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM and marketing performance optimization
- Experience using AI, automation and modern marketing technologies to improve productivity, decision making and customer engagement
- MBA or advanced degree in business, marketing, analytics, technology or a related discipline
- Ability to remain seated at a desk or workstation for extended periods
- Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods
- Ability to physically move around the office, organize or transport files, packages, or other office-related materials
- Ability to read documents, use a computer, and perform data entry tasks
- Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls
- Ability to operate standard office equipment such as computers, printers, phones, and copiers
- Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment
Benefits
- Remote work within the United States with up to 30% travel.
- Comprehensive medical and dental coverage for permanent roles.
- Retirement benefits for permanent roles.
- Family building benefits, including paid maternity/paternity leave, for permanent roles.
- 10 paid holidays and Paid Time Off for permanent roles.
- Continued professional development opportunities for permanent roles.
- Educational reimbursement for permanent roles.
- Fitness reimbursements for permanent roles.
- Employee discount programs for permanent roles.
- Opportunities for learning and development.
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