Note: The job is a remote job and is open to candidates in USA. Rate is a retail mortgage lender delivering technology-driven homeownership and financial services. The Director – Content & Lifecycle Marketing will lead teams responsible for CRM, email, internal communications, marketing automation, and customer journey execution, while improving campaign performance through data, testing, and optimization.
Responsibilities
- Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing
- Own CRM marketing execution ensuring marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained across multiple CRM and marketing platforms
- Oversee email design and production ensuring communications are engaging, on-brand, accurate, responsive, and optimized for performance
- Own the campaign intake and prioritization process for marketing requests across the organization, creating clarity around requirements, timelines, ownership, capacity, and expectations
- Measure what matters. Oversee campaign reporting and performance, identify opportunities and translate insights into action through testing, optimization, and continuous improvement
- Partner cross-functionally with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions
- Champion data quality and thoughtful data management ensuring campaigns use the right audiences, segmentation, logic, and information
- Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance
- Stay curious. Keep an eye on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical ways to make the team and our marketing better
- Be awesome to work with. Bring a collaborative mindset, a solutions-oriented approach, and the ability to make complex work feel manageable
Skills
- 5+ years of experience leading and developing high-performing teams ideally within lifecycle marketing, CRM, email marketing, or a related discipline
- A proven track record of delivering measurable results and improving marketing performance
- Deep knowledge of CRM and marketing automation platforms
- Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys
- A results-oriented mindset with the ability to turn campaign performance and data into clear recommendations and action
- Strong understanding of email marketing best practices including design, testing, personalization, deliverability, measurement, and optimization
- Excellent written and verbal communication skills with the ability to work effectively with both technical and non-technical partners
- Excellent problem-solving skills and attention to detail particularly when managing complex campaigns, workflows, and segments
- Strong organizational and prioritization skills with the ability to manage multiple initiatives in a fast-moving environment
- A collaborative leadership style and the ability to build strong relationships across teams and functions
- Proficiency with Microsoft Office and comfort learning and adopting new technologies
- A proactive, curious mindset—you're willing to learn, challenge the status quo, and look for a better way to get things done
- Total Expert experience highly preferred
- Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required
Benefits
- For eligible employees: eligibility to participate in a company-sponsored 401(k)
- For eligible employees: vacation benefits
- For eligible employees: eligibility for medical, dental, vision, and prescription drug benefits
- For eligible employees: flexible benefits, including healthcare and/or dependent day care flexible spending accounts
- For eligible employees: life insurance and death benefits
- For eligible employees: critical care insurance
- For eligible employees: personal accidental insurance
- For eligible employees: commuter benefits
- For eligible employees: pet insurance
- For eligible employees: certain time off and leave of absence benefits
- For eligible employees: well-being benefits, including an employee assistance program
- For eligible employees: supplemental benefits, including legal planning assistance, identity theft protection, pet insurance, and wellness resources
- Equity
Company Overview