Note: The job is a remote job and is open to candidates in USA. Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing. They are seeking a Director of Analytics to build and lead their analytics practice, focusing on both implementation and strategy, while collaborating with various teams and clients.
Responsibilities
- Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking
- Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools)
- Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes
- Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence
- Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact
- Ensure privacy and consent compliance (consent mode, data governance) across implementations
- Set the standards, processes, and deliverable templates for a scalable Analytics practice
- Scope and price new analytics engagements alongside the Growth team
- Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand
Skills
- 7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience
- Dedicated experience using AI to build analytics dashboards/scaled recommendations, including but not limited to Claude artifacts for reporting and agentic workflows
- Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design
- Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar)
- Proven attribution modeling and measurement strategy chops
- Demonstrated client-facing presence — you can lead a call, not just join one
- Ability to translate technical data into clear, strategic recommendations a CMO understands
- Familiarity with privacy regulations and consent management
- Strong comfort using AI tools like Claude to drive analytics recommendations and scale your impact at an organization
- Experience measuring SEO/content/GEO performance, or exposure to AI search analytics
Benefits
- 100% health, dental, and vision benefits
- Unlimited PTO
- Remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings)
- Full benefits for employees include 100% health/dental/vision
- 401(k) matching
Company Overview