Note: The job is a remote job and is open to candidates in USA. Siemens Software is hiring a Digital Marketing Manager to connect brand strategy with digital marketing execution. The role manages agency and vendor partnerships, supports campaigns and brand strategy, and oversees day-to-day marketing operations and performance optimization.
Responsibilities
- Serve as the primary day-to-day contact for digital marketing agencies and external partners
- Manage agency scope, deliverables, budgets, timelines, and performance expectations
- Lead regular planning sessions, status meetings, and business reviews with agency partners
- Evaluate agency performance and identify opportunities for optimization and increased efficiency
- Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards
- Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers
- Develop requirements, scopes of work, and success criteria for vendor engagements
- Manage RFP processes, vendor selection, onboarding, and contract support activities
- Partner with procurement, finance, and legal teams as needed to support vendor relationships
- Track vendor performance and ROI to advise future investment decisions
- Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies
- Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives
- Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution
- Support the development of marketing plans that drive awareness, engagement, and demand generation
- Manage day-to-day digital marketing workflows, calendars, and operational processes
- Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities
- Ensure marketing programs are delivered on time, within budget, and according to established quality standards
- Identify process improvements that increase team efficiency and operational effectiveness
- Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities
- Supervise key marketing, digital, and vendor performance metrics
- Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities
- Develop reporting and insights that help guide future marketing investments and strategic decisions
- Monitor industry trends, competitive activity, and emerging digital marketing best practices
Skills
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
- Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
- Experience working directly with marketing agencies, consultants, and third-party vendors
- Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing
- Experience working in both agency and in-house marketing environments
- Experience supporting brand strategy and integrated campaign planning
- Experience with marketing automation, CRM platforms, analytics, and reporting tools
- Background in SaaS, enterprise software, or B2B technology marketing
- Experience managing agency contracts, scopes of work, and performance reviews
Benefits
- This role is eligible to earn incentive compensation.
- Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/
- Hybrid by default
- You'll grow through real projects, strong technical peers, and global mobility.
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