Note: The job is a remote job and is open to candidates in USA. RapidFort is a cybersecurity and AI company focused on software supply chain security for containerized applications. The Digital Marketing Manager will execute, optimize, and scale digital marketing, account-based marketing, webinar, nurture, and demand generation programs across multiple channels to generate pipeline and improve campaign performance.
Responsibilities
- Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program
- Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
- Hands-on Account-Based Marketing Outbound campaign specialist
- Create a curated targets for individuals within specific target accounts
- Always-on Campaigns
- Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
- Marketing engine
- Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
- BDR content, emails, scripts, snippets, and call strategies
- Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
- Develop lead scoring strategy for CRM (Hubspot)
- Matching ICP to buyer persona
- Repurposing, rewriting, and retargeting content
- Knowledge of ICPs and buyers inside and out
- Responsible for all outbound sequences, timing, etc
- Comprehensive nurture campaigns
- Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
- Potential to assist with and lead inbound marketing initiatives
- High growth opportunity
- Technical knowledge of Google TAG manager, Hubspot, Google Ads, LinkedIn Ads, Reddit Ads
- Email segmentations based on ICP, buyer persona, geographic
- Targeting for targeted regions EMEA, US, APAC, etc
- Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)
- Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
- Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas
- Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns
- Ensure campaigns align with product messaging, launches, and positioning
- Support webinars, events, and partner campaigns to maximize lead generation
- Campaigns are launched quickly, accurately, and at high quality
- Continuous improvement in campaign performance and conversion rates
- Increased contribution to marketing pipeline and revenue
- Strong alignment between execution and product marketing messaging
- Ability to independently manage and optimize multiple campaigns
Skills
- 2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
- Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
- Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
- Understanding of marketing funnels, lead generation, and conversion optimization
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, execution-driven environment
- Bachelor's degree in marketing, business, or related field
- Experience with AI-driven marketing tools and campaign optimization
- Exposure to account-based marketing (ABM)
- Experience working with paid media budgets and/or agencies
- Familiarity with cybersecurity or enterprise SaaS markets
- While not required, candidates with experience in **Cloud Security, DevSecOps, Application Security, Software Supply Chain Security, or containerization technologies such as Docker and Kubernetes** will be given strong preference
- Candidates located in or willing to work in the **San Francisco Bay Area** are also strongly preferred
Benefits
- Performance-based bonus
- Meaningful equity participation
- Medical, dental, and vision insurance
- 401(k)
- Flexible PTO
- Flexible remote/hybrid work environment
- Opportunity to work with cutting-edge cloud-native and cybersecurity technologies in a high-growth company
Company Overview