Note: The job is a remote job and is open to candidates in USA. The client is a leading home services organization seeking a Digital Marketing Manager to join its growing marketing team. The role oversees paid search strategy across multiple markets, manages substantial advertising budgets and agency relationships, analyzes performance data, and presents recommendations to improve customer acquisition and marketing ROI.
Responsibilities
- Own paid search strategy across a portfolio of 4-8 markets/accounts
- Manage advertising investments ranging from approximately $80K-$500K per month per account
- Oversee campaigns primarily focused on Google Ads, while supporting broader paid media initiatives as needed
- Partner closely with external agencies responsible for campaign execution, providing direction, strategic guidance, optimization recommendations, and performance oversight
- Gather business objectives and growth goals from internal stakeholders and translate them into actionable paid media strategies
- Analyze campaign, lead generation, and conversion performance data to identify trends, opportunities, and risks
- Develop clear narratives around marketing performance and present strategic recommendations to leadership
- Create data visualizations, dashboards, and reports using Google Sheets and Microsoft Excel
- Evaluate customer acquisition performance throughout a longer B2C sales cycle and make recommendations to improve conversion outcomes
- Monitor KPI achievement, budget pacing, ROI, and channel effectiveness
- Utilize testing methodologies and performance insights to optimize marketing initiatives and improve results
- Collaborate with internal marketing teams, agencies, and business stakeholders to ensure alignment across campaigns
- Stay current on paid search trends, platform enhancements, and evolving digital marketing best practices
Skills
- • 3+ years of digital marketing, paid search, SEM, PPC, or performance marketing experience
- • Strong experience managing Google Ads campaigns and paid search performance
- • Experience overseeing multiple accounts, markets, or business units simultaneously
- • Proven ability to manage large advertising budgets and drive measurable performance improvements
- • Strong analytical skills with the ability to interpret large datasets and identify actionable insights
- • Experience creating reports, dashboards, and visualizations using Google Sheets and Microsoft Excel
- • Strong communication skills with the ability to present findings and strategic recommendations to business leaders
- • Experience working within a B2C customer acquisition environment
- • Ability to thrive in a fast-paced, deadline-driven environment
- • Agency experience managing multiple client accounts
- • Experience supporting home services, consumer services, retail, or other lead-generation-focused businesses
- • Familiarity with Google Analytics, Adobe Analytics, Domo, or similar reporting platforms
- • Experience working with longer consumer sales cycles and attribution challenges
- • Background managing agency relationships and external marketing partners
- • Experience presenting marketing performance to executive stakeholders
Benefits
- 5-10% Bonus
- Medical, dental, and vision insurance
- HSA, FSA, and DCFSA account options
- 401k retirement account access with employer matching
- Paid sick leave and/or other paid time off as provided by applicable law
Company Overview