Note: The job is a remote job and is open to candidates in USA. Saluda Medical is a commercial-stage medical device company focused on developing treatments for chronic neurological conditions. They are seeking a Digital Marketing Manager to own and execute their global digital marketing strategy, engaging multiple stakeholders and ensuring initiatives support education and therapy adoption in a regulated environment.
Responsibilities
- Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors
- Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization
- Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches
- Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools
- Ensure all digital content aligns with brand, clinical, and regulatory requirements
- Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts
- Own website development and ongoing optimization in partnership with internal and external teams
- Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic
- Ensure digital platforms are scalable, compliant, and optimized for user experience
- Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation
- Use data and insights to optimize digital campaigns and inform content and channel strategy
- Partner with cross‑functional analytics, CRM, or commercial operations teams where applicable
- Lead digital brand and graphic design strategy in partnership with internal teams and external agencies
- Own and maintain digital brand and design guidelines to ensure consistency and quality across channels
- Serve as a key contributor to the global marketing team, collaborating across functions and geographies
- Lead digital initiatives by coordinating stakeholders, timelines, and deliverables across regions
- Manage complex projects and programs with multiple internal and external contributors
Skills
- 5+ years of experience in digital marketing, communications, or related roles
- Experience marketing medical devices or healthcare products strongly preferred
- BA/BS in engineering, health sciences, marketing, business, or communications
- MBA preferred
- Website development and management, including SEO best practices
- Social media content development, execution, and performance measurement
- Experience managing digital channels in a regulated or complex B2B/B2B2C environment
- Strong analytical skills with the ability to segment audiences and measure campaign effectiveness
- Knowledge of neuromodulation or spinal cord stimulation
- Experience in medical device upstream product marketing or therapy development
- Experience supporting global product launches and commercialization
- Understanding of implantable medical device clinical and regulatory environments
- Familiarity with the relevant customer base (HCPs, patients, payors)
- Willingness to travel up to 30–50%
Company Overview