Note: The job is a remote job and is open to candidates in USA. Natural Factors is a leading manufacturer of nutritional supplements dedicated to enhancing the wellbeing of customers. They are seeking a Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness and drive qualified traffic to their online platforms.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives
- Establish annual plans, KPIs, reporting frameworks and channel investment priorities
- Identify opportunities to increase awareness, engagement and consumer acquisition
- Lead upper and mid-funnel marketing initiatives across paid social, search, video and content channels
- Drive qualified traffic to DTC and eCommerce partners
- Optimize channel performance and audience targeting
- Explore emerging digital discovery channels, including AI-powered search, answer engines, influencer partnerships and affiliate programs, to expand brand visibility and reach new consumers
- Identify, onboard and manage agency partners for media, creative, SEO and analytics
Skills
- 7+ years of progressive digital marketing experience
- Bachelor's degree in Marketing, Business, Communications or related field or equivalent experience
- Experience in digital strategy, paid media, CRM, content and analytics
- Experience managing agencies and external partners
- Consumer packaged goods, health and wellness, or supplements experience is an asset
Benefits
- Outstanding medical, dental, vision plans
- Health and dependent FSA
- Employer-paid life and long-term disability insurance
- 401(k) with company match
- Financial planning and education sessions
- Discount on company products
- On demand pay
- Wellness days – 10 days per year to use for personal days, mental health days, or sick days
- Vacation days – 15 days per year
- 10 paid holidays per year
- Employee Assistance Program (EAP)
- Employee appreciation events and lunches
Company Overview