Note: The job is a remote job and is open to candidates in USA. Arkestro is a hyper-growth company specializing in Predictive Procurement. The Director of Digital Marketing will play a key role in driving growth and brand visibility by executing innovative digital marketing strategies across various channels.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
- Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
- Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
- Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
- Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
- Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
- Manage a team of digital marketing consultants to execute and deliver against our business priorities
- Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
- Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities
Skills
- 5+ years experience working in digital marketing, ideally for a SaaS company
- Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
- Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
- Proven track record of delivering projects on time for executive-level teams
- Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
- Ability to prioritize, multi-task and manage time efficiently
- Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets
Benefits
- Competitive salary and startup equity
- Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
- 401K discretionary employer matching
- Unlimited PTO
- A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
- Annual budget of $1,000 for learning and professional development
- Diverse, inclusive, highly collaborative, and vibrant culture
Company Overview