Note: The job is a remote job and is open to candidates in USA. FOREVER is a growth-stage company focused on helping families preserve their memories through a unique memory-keeping platform in the Cloud. They are seeking a results-driven Digital Marketing Leader to own the strategy and execution of digital marketing initiatives, driving growth in acquisition, conversion, and retention while collaborating closely with senior leadership.
Responsibilities
- Own planning, budget allocation, forecasting, launch, and optimization of digital marketing campaigns across Meta and Google platforms (including YouTube) and other emerging channels
- Own and continuously optimize acquisition funnels and customer journeys, driving conversion rate optimization across landing pages, onboarding flows, and key conversion points to maximize ROI and minimize CAC
- Analyze campaign data to derive insights, report on performance, and translate insights into budget allocation and growth strategy decisions
- Define and lead creative strategy in partnership with the creative team, including structured testing of ad formats, messaging, and UGC/video approaches to continuously improve performance and scale winning concepts
- Own attribution and measurement strategy, including multi-touch attribution, conversion tracking architecture (pixels, server-side/CAPI), and integration between Google and Salesforce to ensure accurate performance insights in a privacy-first environment
- Own CRM strategy and execution, including customer segmentation, audience targeting, lifecycle journeys, nurture programs, and retention initiatives to drive LTV growth and customer engagement
- Manage and optimize Salesforce to support campaign execution, lead tracking, pipeline visibility, and reporting accuracy across the full customer lifecycle
- Lead a structured experimentation program, including A/B and multivariate testing efforts across email, landing pages, digital campaigns, and customer journeys to improve engagement, conversion, and overall marketing effectiveness
- Partner with the Senior Director of Cloud Solutions, VP of Product, and CEO in shaping go-to-market strategies for product launches, promotions, and seasonal campaigns
- Drive data-informed input into long-term growth planning by identifying customer trends, segmentation opportunities, and market insights
- Help bridge brand and performance efforts to ensure messaging consistency and customer resonance
- Contribute to budget planning, forecasting, and performance tracking to ensure efficient resource allocation and achievement of CAC and revenue targets
- Contribute directly to achieving revenue growth targets through performance marketing strategy and execution
- Work closely with cross-functional teams including Product, Sales, Client Care, and Creative to deliver integrated campaigns aligned to growth and revenue goals
- Manage external vendors or contractors as needed (e.g., digital agencies, freelancers) ensuring performance accountability and ROI
- Stay up to date on digital marketing trends, platform updates, and best practices to drive innovation
- Focus on broader strategic marketing trends involving AI, content marketing, influencer marketing, etc. and identify opportunities to apply them to drive measurable growth
Skills
- Bachelor's degree in marketing, business, or other relevant field required
- 8+ years of progressive experience in performance or digital marketing preferably in a B2C or consumer tech environment, with demonstrated ownership of campaign strategy, execution, and measurable growth outcomes
- Proven experience managing and optimizing paid media budgets across Google, Meta, YouTube, and other channels, including budget allocation, forecasting, and achieving CAC, LTV, and ROI targets
- Deep knowledge of SEO, SEM and emerging search trends (including AI-driven/GEO search), with the ability to integrate search into full-funnel strategy
- Strong expertise in attribution, conversion tracking, and marketing analytics, including Google Analytics 4, multi-touch attribution, and modern tracking frameworks (e.g., pixels, server-side/CAPI)
- Experience applying experimentation, customer journey mapping, and personalization strategies to improve conversion and customer engagement
- Excellent project management and communication skills across a cross functional team
- Comfortable working in a fast-paced, collaborative, and mission-driven environment
- MBA a plus
Benefits
- Competitive salary, benefits, opportunities for advancement, and equity participation
- A collaborative, values-driven team based in Pittsburgh with a very highly connected remote workforce
Company Overview