Note: The job is a remote job and is open to candidates in USA. OHO is a digital agency focused on solving complex problems for higher education organizations. They are seeking a Google Analytics Contractor to support client engagements by implementing and optimizing analytics environments, particularly Google Analytics 4, and translating data into meaningful insights.
Responsibilities
- Perform Google Analytics Audits
- Assess the analytics environment and configuration of an existing website to ensure it's set up to effectively track user behaviors
- Identify on-site user behaviors that provide insight into how the client’s site might best fulfill user needs
- Assess incoming traffic sources and destinations to provide insight into how users arrive at the site and how engaged those users may be
- Implement and Manage Google Tag Manager (GTM)
- Set up and configure GTM containers, tags, triggers, and variables for client websites
- Build and maintain data layer implementations to support accurate, reliable tracking
- Test and troubleshoot tag implementations using GTM’s preview mode to ensure data accuracy
- Install, Setup and Configure Google Analytics 4 (GA4)
- Participate in kickoff meetings and discovery workshops to understand client and strategy team data needs
- Evaluate current analytics setup, surfacing and correcting any limitations or inefficiencies
- Develop recommendations for user behaviors and website goals to track
- Configure events, website goals tracking and custom data explorations
- Present configurations to client and internal strategy teams
- Deliver half-day trainings to clients on how to use GA4 to obtain and analyze key website performance metrics
- Develop Dashboards in Google Looker Studio
- Work with clients to identify key metrics
- Build and format data dashboards in Google Looker Studio
- Integrate CRM data, as necessary
- Present dashboards and educate clients on their use
Skills
- 5+ years of experience using Google Analytics and Google Tag Manager to assess website user behaviors
- Experience configuring events, website goals tracking and custom data explorations using Google Analytics 4
- 3+ years of experience building data dashboards in Google Looker Studio (formerly Google Data Studio)
- Experience creating insightful, actionable, and accurate reports and insights to inform data strategies
- Strong evaluation, problem solving and decision-making ability
- Excellent written and verbal communication skills
- Ability to work well under pressure and flexibility to adapt to demands as needed
- Deadline-driven, organized and detail-obsessed
- Self-motivation and the ability to self-manage
- Demonstrates a strong sense of ownership and accountability
- Naturally curious and proactive in gathering necessary context
- Asks thoughtful questions to drive informed decision-making
- Independently sees projects and tasks through to completion
Company Overview
Company H1B Sponsorship