Note: The job is a remote job and is open to candidates in USA. Carhartt is looking for a highly organized, detail-oriented D2C Marketing Coordinator to support the execution of digital marketing initiatives. The role involves managing campaign operations, creative delivery, reporting, and cross-functional coordination across various digital marketing channels.
Responsibilities
- Coordinate and manage digital marketing asset delivery across internal teams, agencies, and creative partners
- Support campaign setup, QA, review, and approval processes across Paid Search, Paid Social, Retail, and other digital marketing channels
- Maintain and update marketing calendars, campaign timelines, and promotional schedules
- Assist with weekly, monthly, and ad hoc reporting for channel performance, campaign pacing, and business updates
- Help ensure campaigns launch accurately and on time through detailed project management and cross-functional communication
- Partner with internal teams including Creative, Merchandising, Ecommerce, Analytics, and Retail Marketing to align campaign priorities
- Support retail marketing initiatives, including local campaigns, store openings, and promotional planning
- Monitor campaign performance trends and help identify optimization opportunities
- Organize and maintain campaign documentation, creative libraries, trackers, and workflow processes
- Assist in strategy development and execution across Paid Search, Paid Social, Ecommerce, and broader D2C marketing efforts
- Help manage approvals and feedback loops between stakeholders, agencies, and channel partners
- Participate in recurring business reviews, planning meetings, and seasonal campaign development
Skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field
- 1-3 years of experience in digital marketing, ecommerce, retail marketing, or marketing coordination
- Strong organizational and project management skills with exceptional attention to detail
- Comfortable managing timelines, approvals, and cross-functional workflows across multiple campaigns
- Familiarity with digital marketing channels including Paid Search, Paid Social, Ecommerce, and Retail Marketing
- Comfortable working with marketing calendars, reporting, and campaign operations
- Experience with Excel/Google Sheets, PowerPoint/Google Slides, and project management tools preferred
- Familiarity with project management platforms such as Monday.com and tools within the Microsoft 365 ecosystem is a plus
- Strong written and verbal communication skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Collaborative mindset with strong cross-functional communication skills
- Experience working with agencies or creative teams is a plus
- Familiarity with platforms such as Google Ads, Meta Ads Manager, Google Analytics, ecommerce platforms, or reporting tools is a plus
- Assists in developing and managing creative briefs across all business units to ensure alignment with brand and campaign objectives
- Owns communication and coordination with agency partners and internal cross-functional teams for assigned projects and deliverables
- Maintains and distributes creative performance reporting, including campaign insights and key learnings
- Provides strategic optimization recommendations and performance insights to support media strategists and campaign effectiveness
- Supports execution of various ad hoc marketing, creative, and operational initiatives as needed
- Helps streamline workflows and ensure timely completion of creative assets and deliverables across channels
- Highly organized and process-oriented
- Analytical mindset with curiosity around performance marketing and ecommerce
- Comfortable balancing strategic thinking with executional details
- Self-starter who can proactively identify gaps and opportunities
- Strong team player with a positive, adaptable attitude
Benefits
- Job Classification: Remote
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