Note: The job is a remote job and is open to candidates in USA. NeoPollard Interactive provides iLottery solutions, interactive games, gaming systems, and player services for lottery programs in North America. The Digital Marketing Coordinator will execute and manage retention marketing automations, including building workflows, coordinating creative and testing, monitoring performance, reporting KPIs, and maintaining documentation.
Responsibilities
- Manage the day-to-day execution of existing retention automations and help ensure campaigns and workflows continue operating as intended
- Build and configure automation scenarios, workflows, audiences, and campaign logic based on approved strategies and defined requirements
- Coordinate automation-related copy and creative development, including requests, reviews, revisions, and approvals
- Coordinate QA/UAT, implementation, and launch activities for new automations and material changes to existing programs
- Monitor automation health, targeting, campaign logic, and performance to identify potential issues requiring investigation or escalation
- Track automation KPIs and compile recurring performance reporting for review with the Marketing Manager
- Implement approved enhancements and optimizations to existing automations based on defined requirements
- Partner with the Marketing Manager to implement new retention automations and initiatives identified through the Marketing Plan and automation roadmap
- Maintain documentation of automation workflows, audience criteria, campaign logic, offers, assets, testing, and implemented changes
- Collaborate with internal teams, clients, and vendors as needed, escalating technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager
Skills
- BA/BS in Marketing, Communications, Business, or a related field, or equivalent professional experience
- 2+ years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related field
- Experience executing digital marketing campaigns across channels such as email, push notifications, in-app messaging, or web
- Experience working with CRM, marketing automation, or customer engagement platforms
- Strong project management, time management, organizational, and problem-solving skills
- Strong attention to detail with experience in campaign QA, testing, or other quality control processes
- Ability to manage multiple projects and priorities while meeting deadlines
- Strong written and verbal communication skills with the ability to collaborate effectively across teams
- Ability to compile, organize, and monitor campaign performance data, identifying and escalating significant trends or anomalies
- Self-motivated, adaptable, and able to work both independently and collaboratively while learning new platforms, processes, and technologies
- Some travel required
Benefits
- Comprehensive Health, Vision, and Dental Insurance
- Life Insurance & AD&D Insurance
- 401K Savings Program
- Paid Vacation and Personal Time
- Wellness and Employee Assistance Program (EAP) from Ulliance Life
- Company-Provided Laptop and Cellphone
- Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
- Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
- Fully Paid Parental Leave Program
- Fully remote
Company Overview