Note: The job is a remote job and is open to candidates in USA. Fogelman Properties is a multifamily real estate company that invests in and manages apartment communities. The Digital Marketing Coordinator supports digital marketing initiatives across the company’s property portfolio, including website optimization, SEO and PPC coordination, digital profile management, marketing technology support, reporting, and project coordination.
Responsibilities
- Assist in maintaining and updating 120+ property websites
- Monitor heat mapping, user behavior analytics, and site performance
- Coordinate SEO initiatives with properties and agency
- Assist in PPC campaign execution
- Work closely with the Brand and Communications team to monitor online sentiment and customer experience trends
- Identify opportunities for improvement based on resident feedback, reviews, and social engagement insights
- Help surface insights that may inform marketing, operational, or digital experience improvements
- Assist with implementation and maintenance of marketing technology platforms
- Assist in QA for chatbot functionality and CX
- Support reporting on marketing ROI and performance metrics
- Assist with managing marketing materials and digital assets for properties
- Manage and optimize digital profiles (Google Business Profiles, Apple Maps, Yelp, etc.) to ensure listings are accurate and optimized for local search visibility
- Manage service tickets associated with property Digital Presence Checklist
- Help manage digital marketing projects using tools such as Asana
- Track project timelines, deliverables, and cross-functional collaboration
- Help ensure brand and campaign consistency across locations
Skills
- •Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- •Minimum of 1-2 years of marketing experience, managing portfolio or multiple brands preferred
- •Proficiency in Microsoft Office 365 including Word, Excel, PowerPoint, and Outlook
- •Experience with property management software and web-based marketing platforms
- •Strong analytical and organizational skills with attention to detail
- •Ability to follow direction, manage multiple priorities, and complete tasks within established timelines
- •Effective communication skills, both written and verbal
- •Collaborative mindset with the ability to work across teams and support shared goals
- •Strong understanding of SEO, GEO, SEM, PPC, and digital marketing analytics
- •Travel: Up to 25% (typically less) to visit properties and support marketing initiatives
- •Exposure to real estate, multifamily, or location-based marketing
- •Diverse CMS, CRM, Marketing Technology experience
Benefits
- PTO
- Health insurance
- 401(k) with company match
- Remote (Southeast)
- Flexible, collaborative, and supportive work environment
Company Overview