Note: The job is a remote job and is open to candidates in USA. Sourcebooks is an entrepreneurial publishing company that uses data-driven approaches to connect authors and books with readers. The Digital Marketing Assistant will support audience development and first-party data initiatives through email and paid social campaign execution, audience research, data management, performance tracking, and marketing operations.
Responsibilities
- Conduct research on audience behaviors, channel trends, competitors and share insights to inform optimization
- Coordinate with designers/creative team, external vendors, and internal stakeholders to ensure on-time asset delivery
- Launch and manage paid social media campaigns (particularly for lead generation), including ad creation, audience targeting, and budget monitoring
- Assist with A/B testing of subject lines, social content formats and audience segments; collect learnings
- Assist in the planning, creation and execution of email campaigns (e.g., list segmentation, content set-up, scheduling, tracking)
- Support email and content marketing calendar help draft posts, schedule content, monitor engagement and performance
- Maintain and update first-party data systems (e.g., CRM, email database, audience lists), ensuring accuracy and hygiene
- Help manage day-to-day marketing operations: maintain calendars, update dashboards, document processes and workflows
- Support ad hoc projects as needed to help scale our data-driven marketing efforts
Skills
- Strong written and verbal communication skills
- Detail-oriented, highly organized, comfortable juggling multiple tasks and deadlines
- Basic understanding of digital marketing channels (email, social) and interest in measurement/analytics
- Comfortable working with data: Excel/spreadsheets, basic reporting, metrics tracking
- Familiarity or willingness to learn marketing tools (CRM, email platforms, social scheduling tools)
- Bachelor's degree (Marketing, Communications, Business or related) preferred, or equivalent internship experience
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
- Experience with social media advertising tools (e.g., Meta Business Suite)
- Basic knowledge of first-party audience segmentation or CRM usage
- Understanding of lead generation and performance marketing concepts
- Any design or content creation experience (e.g., Canva, Adobe)
Benefits
- Hybrid or remote work in New York or Naperville, Illinois, or remote work based in Arizona, Connecticut, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington D.C., and Wisconsin.
- Full-time employees are eligible for our comprehensive benefits program, including Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account, 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.
Company Overview