Note: The job is a remote job and is open to candidates in USA. Byte&Kite is a digital marketing agency that helps clients across industries grow through digital marketing. The Digital Marketing Analyst will analyze campaign, website, and customer data across SEO, paid media, email, and other channels to generate insights, measure performance, identify opportunities, and communicate recommendations to clients and internal teams.
Responsibilities
- Analyse performance across digital marketing channels and client accounts
- Build and maintain dashboards and recurring performance reports
- Track traffic, conversions, customer acquisition and other key marketing metrics
- Investigate performance changes and identify meaningful trends and opportunities
- Connect marketing activity to business outcomes and flag gaps in attribution
- Support channel teams with analysis for campaign planning, optimisation and testing
- Present findings and recommendations clearly to internal teams and clients
- Maintain consistent reporting definitions and data quality across accounts
Skills
- 2+ years of experience in digital marketing analytics, marketing analytics or a related role
- Strong analytical skills and ability to turn data into actionable recommendations
- Experience with GA4 and marketing reporting platforms
- Strong Excel or Google Sheets skills, including working with large datasets and formulas
- Understanding of key digital marketing metrics across paid media, SEO, email and website performance
- Comfortable building dashboards and presenting insights to non-technical stakeholders
- Strong attention to detail and ability to question data when results do not make sense
- Able to distinguish correlation from causation when analysing marketing performance
- Agency experience; Looker Studio or similar dashboarding tools; experience with Google Tag Manager; SQL or basic data querying skills; familiarity with CRM and advertising platforms; and experience with attribution or marketing mix analysis
Benefits
- Professional development and training opportunities
- Fully remote across US time zones
Company Overview