Note: The job is a remote job and is open to candidates in USA. Collegiate Mobile is a direct-to-consumer company focused on building high-converting customer acquisition and retention experiences. The Digital Content Specialist will create and optimize email, social, audio, landing page, and conversion-focused content while using performance data and AI workflows to improve campaigns across customer segments.
Responsibilities
- Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention
- Write high-open-rate subject lines, preview text, and body copy optimized for click-through rates (CTR)
- Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans)
- Deliver hook-driven scripts for short-form video ads, UGC-style creative, and social assets that stop the scroll
- Write storyboards for video shoots translating creative briefs into shot-by-shot narratives, on-screen copy, and VO direction for Meta and other social video placements
- Write radio scripts for brand and direct-response audio campaigns, adapting core messaging and hooks to a scriptless-visual, audio-first format
- Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro-copy that eliminates friction and maximizes conversion rates (CRO)
- Write benefit-driven headline options and direct calls-to-action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows
- Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations
- Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity
Skills
- • Education: Bachelor's degree in Marketing, Communications, English, or a related field
- • Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space
- • Digital Retail Focus: Proven background writing for digital retail, e-commerce platforms, or subscription-based models
- • Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct-response social media ad copy
- • Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology
- • Execution & Agility: Ability to thrive in a fast-paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines
- • Experience in subscription models, telecommunications, or consumer fintech/credit products
- • Familiarity with leverage points in email platforms and CMS environments
- • Hands-on experience integrating AI tools into copywriting and creative brainstorming workflows
- • Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma
- • Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions
- • Experience writing for affinity-based or community-driven audiences (university, athletics, alumni networks, or similar closed communities)
Benefits
- Remote / Hybrid
- Full-Time
Company Overview