Note: The job is a remote job and is open to candidates in USA. GE Vernova is an energy company focused on leading the energy transition through its businesses in Gas Power, Nuclear, Wind, and Consulting Services. The Digital Content Specialist will lead enterprise SEO and Generative Engine Optimization strategy while managing content contractors, developing and governing digital content, overseeing agency relationships, and improving search visibility and content performance.
Responsibilities
- Support content development for key business campaigns, translating complex technical topics into compelling, customer-centric messaging
- Use AI strategically to improve efficiency and consistency while maintaining content quality
- Maintain editorial guidelines, content governance standards, and templates to ensure consistency across the organization
- Extend core content across formats and channels including blogs, social, infographics, video scripts, and digital experiences
- Define and track content performance metrics and optimize based on data-driven insights
- Manage a team of SOW-based writing contractors: assign work, review deliverables, provide editorial feedback, and ensure quality, brand voice, and consistency
- Track contractor capacity and budget utilization against SOW terms
- Serve as the primary point of contact for contractor onboarding, performance, and scope management
- Manage the enterprise SEO and GEO strategy across GE Vernova business unit websites
- Leverage AI tools to conduct SEO audits at scale, identifying technical issues, content gaps, and optimization opportunities
- Define, track, and report on KPIs including organic traffic, keyword rankings, AI answer engine visibility, and conversion metrics
- Translate business priorities into actionable SEO/GEO roadmaps by business unit
- Apply structured data, metadata, and entity optimization best practices for traditional and AI-driven search visibility
- Stay current on evolving GEO best practices and how LLM-based search surfaces are changing content discovery
- Conduct hands-on SEO audits of web pages — identifying technical issues, content gaps, and optimization opportunities — and translate findings into prioritized action plans
- Serve as the primary relationship owner for GE Vernova's external SEO agency
- Set strategic direction, review agency recommendations, and hold the agency accountable to KPIs and deliverables
- Manage regular cadence meetings, performance reporting, and agency SOW/budget
- Ensure agency recommendations are translated into clear, actionable items for web, content, and development teams
Skills
- 5–7 years of experience in content strategy, digital marketing, or SEO
- Proven experience managing external agencies or vendors
- MBA or equivalent experience
- Experience managing freelance/contract writers or a content production team
- Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation
- Hands-on proficiency with SEMrush
- Working knowledge of technical SEO fundamentals
- Familiarity with (or strong interest in) Generative Engine Optimization
Benefits
- Professional development
- Discretionary annual bonus
- Fully remote position
- Medical, dental, vision, and prescription drug coverage
- Access to Health Coach from GE Vernova, a 24/7 nurse-based resource
- Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
- GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
- Access to Fidelity resources and financial planning consultants
- Tuition assistance
- Adoption assistance
- Paid parental leave
- Disability benefits
- Life insurance
- 12 paid holidays
- Permissive time off
Company Overview