Note: The job is a remote job and is open to candidates in USA. First Bank of the Lake is a financial institution seeking a Digital Content & Multimedia Specialist to support its brand and business objectives. The role plans, creates, publishes, and measures social media, video, graphic, print, digital campaign, and internal communications content while maintaining brand consistency, accessibility, accuracy, and regulatory compliance. The specialist also collaborates with stakeholders and vendors, manages production workflows, and uses analytics and approved AI-assisted tools to improve marketing effectiveness.
Responsibilities
- Help develop and maintain channel-specific social media strategies aligned with the Bank’s brand, audiences, products, community presence, and marketing goals
- Build and manage an editorial calendar; write, design, schedule, and publish platform-appropriate content across the Bank’s approved social channels
- Adapt copy, creative, calls to action, dimensions, captions, hashtags, and publishing cadence to the audience and purpose of each platform
- Monitor comments, messages, mentions, reviews, trends, and emerging issues; respond or escalate according to approved service, privacy, reputation, and compliance procedures
- Coordinate content capture at branches, community events, sponsorships, employee activities, and other Bank initiatives; obtain required approvals and releases
- Maintain an organized library of approved social content, templates, source files, releases, and publishing records
- Plan, script, storyboard, capture, and edit short-form videos for organic social media, paid advertising, recruiting, financial education, product awareness, community outreach, and internal communications
- Produce platform-ready versions with appropriate pacing, aspect ratios, captions, audio, branding, thumbnails, and accessibility considerations
- Coordinate employees, customers, locations, props, schedules, and releases for photo and video shoots; maintain basic production equipment and file-management practices
- Repurpose long-form or event content into short clips, graphics, still images, and other channel-specific assets
- Use AI-assisted ideation, transcription, captioning, editing, resizing, and production tools when appropriate, while protecting confidential information and complying with Bank policies and required human review
- Design and update social graphics, digital ads, email graphics, web and landing-page visuals, flyers, brochures, posters, signage, one-pagers, presentations, recruiting materials, event collateral, and internal communications
- Apply established visual identity standards, templates, disclosures, image rights, and production specifications consistently across channels
- Track and report relevant organic and paid performance measures, which may include reach, impressions, engagement, audience growth, video completion, clicks, conversions, cost efficiency, and content performance
- Translate results into practical recommendations regarding content themes, creative direction, calls to action, posting frequency, platform mix, and future testing
- Monitor platform updates, content trends, competitor activity, accessibility practices, and marketing technology; recommend opportunities appropriate for the Bank’s audience and risk profile
- Assist with special projects, events, market research, vendor coordination, and other marketing responsibilities as assigned
- Complete all required training, including Bank Secrecy Act/Anti-Money Laundering training appropriate to the position, and comply with all Bank policies and procedures
Skills
- Bachelor's degree in marketing, communications, graphic design, digital media, journalism, or a related field; or an equivalent combination of education, portfolio quality, and relevant experience
- Two or more years of relevant experience producing content for a business, agency, nonprofit, or other organization. A strong internship plus a demonstrated portfolio may satisfy part of the experience requirement for an early-career candidate
- Portfolio demonstrating social media content, graphic design, and short-form video production
- Hands-on experience managing business social media accounts, including use of publishing, scheduling, community-management, and analytics tools
- Working proficiency with design and video-editing platforms such as Adobe Creative Cloud, Canva, Adobe Premiere Pro, CapCut or comparable tools
- Ability to occasionally travel locally and work outside normal business hours for events or time-sensitive content, as required
- Experience in banking, financial services, insurance, healthcare, government, or another regulated industry
- Experience using approved generative-AI tools to support content development and workflow efficiency
Benefits
- 401(k)
- 401(k) matching
- Health insurance
- Dental insurance
- Life insurance
- Paid time off
- Vision insurance
- Short- and Long-term disability
- Company-paid holidays
- This position is remote
Company Overview