Note: The job is a remote job and is open to candidates in USA. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is seeking a Digital Content Coordinator to enhance their digital presence. This role involves creating engaging multimedia content, managing social media initiatives, and supervising a team of video producers to achieve strategic communications goals.
Responsibilities
- Lead the development of high-quality multimedia content for UF/IFAS flagship social media channels, including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms
- Create content in a variety of formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets designed to engage audiences and support organizational goals
- Research, script, direct, film, and edit video content while utilizing professional production equipment such as mirrorless cameras, smartphones, gimbals, action cameras, lighting systems, and audio equipment
- Organize and conduct photo and video shoots, attend events to provide live social media coverage, and collaborate with internal creative teams to develop visually compelling content
- Serve as a subject matter resource on emerging content creation technologies, production techniques, and equipment recommendations
- Provide guidance to faculty, staff, and stakeholders to help them effectively communicate on camera and participate in digital storytelling efforts
- Provide direct supervision and leadership for two Video Producer positions
- Coordinate production schedules, assign projects, establish priorities, and monitor progress to ensure projects are completed on time and aligned with client objectives
- Partner with the Strategic Digital Content Manager to evaluate project requests, establish priorities, manage client expectations, and determine appropriate production approaches
- Develop and implement workflow improvements, production standards, and best practices that enhance team efficiency and maintain consistency across all deliverables
- Review completed projects to ensure compliance with UF/IFAS branding, accessibility requirements, platform-specific best practices, and overall communications objectives
- Mentor and support team members through feedback, professional development, and coaching
- Support the development and execution of social media campaigns and content strategies that increase audience engagement, strengthen brand awareness, and position UF/IFAS as a trusted source of information
- Assist with content planning, scheduling, publishing, monitoring, and community management across multiple digital platforms
- Track, analyze, and interpret social media and video performance metrics to evaluate campaign effectiveness and identify opportunities for growth
- Utilize platform analytics and content management tools to generate insights and recommendations that inform future content strategies and priorities
- Provide training, consultation, and educational resources to communicators and content creators across UF/IFAS on social media best practices, video production techniques, accessibility requirements, and digital analytics
- Develop documentation and guidance materials that support consistent and effective digital communications throughout the organization
Skills
- Bachelor's degree and two years of relevant experience, or an equivalent combination of education and experience
- 2+ years of experience operating camera equipment to produce video and photo-based content
- Proven ability to grow a brand YouTube Channel
- Experience using Vid IQ to identify video topics
- Experience using YouTube Studio to analyze video performance and make improvements
- Previous experience running brand social media accounts
- Proficiency in Adobe Suite, Davincii Resolve, Canva, and Edits
- Knowledge of audio and lighting equipment
- Managerial experience
- Familiarity with video and content marketing principles
- Experience incorporating artificial intelligence into workflow processes
- Data wrangling
- Exposure to journalism ethics
- Exposure to agriculture and academia
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