Note: The job is a remote job and is open to candidates in USA. 321 Web Marketing is a Northern Virginia-based inbound lead generation agency that helps B2B companies improve their cost-per-qualified-lead performance. The Digital Account Manager will own client relationships and strategy across SEO and SEM campaigns, analyze marketing data, lead Quarterly Business Reviews, direct marketers, and execute hands-on campaign and website optimizations to drive measurable results.
Responsibilities
- Own a portfolio of B2B client accounts spanning SEO and SEM campaigns
- Run Quarterly Business Reviews (QBRs) that go beyond reporting; set goals collaboratively with clients and present clear plans to achieve them
- Translate client requirements into actionable strategies by deeply understanding their business, their differentiators, and what they actually need (not just what they say)
- Serve as the primary point of contact for clients, building trust through transparency, data-backed recommendations, and consistent follow-through
- Read and interpret GA4, Google Search Console, and Google Ads data fluently to identify opportunities, diagnose issues, and define strategy
- Translate data into specific campaign adjustments, whether that means restructuring ad groups, refining keyword targeting, adjusting bidding strategies, improving quality scores, or reprioritizing content efforts
- Provide clear, actionable direction to SEO specialists and SEM marketers based on what the data is telling you
- Monitor campaign performance against client goals and industry benchmarks, adjusting strategy proactively rather than reactively
- Deliver ROI reporting that connects marketing activity to business outcomes clients care about
- Direct the work of marketers across your accounts, setting priorities and ensuring deliverables align with the strategy
- Jump into campaigns and do the work when needed: finetune Google Ads campaigns (ad copy, bid adjustments, audience targeting, negative keywords), make updates in WordPress, or optimize landing pages to improve conversion
- Act as a working player-coach; you can guide a marketer through a task, but you can also sit down and execute it yourself when the timeline or complexity demands it
- Push projects forward on deadline without waiting to be asked; you manage the timeline, not the other way around
- Identify when something is off-track early and solve it before it becomes a problem
Skills
- • 3+ years in a digital marketing account management or strategist role at an agency
- • Hands-on experience managing both SEO and SEM/Google Ads campaigns (you've done the work yourself, not just reviewed it)
- You should be comfortable finetuning campaigns directly: adjusting bids, restructuring ad groups, writing ad copy, optimizing quality scores, and building out keyword strategies
- • Working experience with WordPress, including the ability to make content updates, troubleshoot page issues, and optimize pages for lead generation
- • Strong working proficiency in GA4, Google Search Console, and Google Ads; you can pull data, read it, and explain what it means in plain English
- • Experience running QBRs or structured client reviews with decision-makers
- • Track record of managing multiple accounts simultaneously in a deadline-driven environment
- • Proven ability to work effectively in a fully remote environment, managing your own time, communicating proactively, and keeping projects moving without in-person oversight
- • Respect the brand. You take the time to deeply understand each client's business, voice, and differentiators, and you make sure every recommendation reflects who they are
- • Raise the bar. You're not satisfied with "good enough." You push yourself, your team, and your campaigns to be better than last quarter
- • Win as a team, lose as a team. You share credit, own mistakes, and understand that your marketers' success is your success
- • Grit. You have the passion to care about the details and the persistence to push through when things get hard or ambiguous
- • Be of service and go the extra mile. You treat client goals like your own. When something needs to happen, you don't wait to be asked
- • Look sharp. Be sharp. You show up prepared for every QBR, every internal review, and every client conversation. Your work product reflects the standard you hold yourself to
- • Bachelor's (Required)
- • Digital Marketing Account Management or Strategist Role: 3 years (Required)
- • Are you currently located in the Eastern or Central time zone?
- • Experience with Microsoft Ads/Bing in addition to Google Ads
- • Familiarity with call tracking or lead attribution platforms (e.g., WhatConverts, CallRail)
- • Experience in B2B verticals such as IT/SaaS, cybersecurity, insurance, or financial services
- • Google Ads and/or Google Analytics certifications
- • Exposure to AI-assisted marketing workflows or tools
Benefits
- Fully remote work arrangement
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
- Room to grow
- Opportunity to shape how things are done
Company Overview