Note: The job is a remote job and is open to candidates in USA. Funraisin is one of the fastest-growing tech companies in the impact sector, powering online fundraising for nonprofits globally. They are seeking a Demand Generation Marketing Manager to grow their North American market by identifying, attracting, and converting high-quality sales leads using data-driven strategies and AI-powered content creation.
Responsibilities
- Own lead generation & pipeline quality. Own North American lead gen end-to-end — from ICP (Ideal Customer Profile) definition and target account mapping through to MQL delivery — with full accountability for volume, quality, and conversion. Define what a "quality lead" looks like in partnership with sales, and report weekly on pipeline contribution and channel performance
- Drive AI-powered content & conversion. Use existing AI tools (LLMs, content generation, personalization) to produce sector-specific content at scale across the full buyer journey. Build a North America content library (case studies, ROI calculators, sector reports) and continuously test messaging and formats to improve conversion
- Lead channel strategy & distribution. Own the North America channel mix — LinkedIn (organic + paid + Sales Navigator), email marketing, SEO/AEO, events (Peer-to-Peer Professional Forum, NonProfit POWER, etc.), partner co-marketing, and paid media — with clear ROI accountability across each
- Build sector intelligence & positioning. Stay close to the North American nonprofit tech landscape — competitors, influencers, buying trends, and the sector event calendar. Feed market intelligence back to the global marketing team to sharpen positioning and messaging
- Partner with sales on enablement & pipeline. Work as a true commercial partner to the North America sales team — building battle cards, pitch decks, objection-handling guides, and ABM campaigns for top target accounts. Join pipeline reviews and help keep deals moving
Skills
- 5+ years in B2B marketing focused on lead/demand generation or growth, ideally in SaaS, tech, or mission-driven organizations
- Track record generating qualified pipeline through multi-channel programs and improving MQL-to-SQL conversion
- Hands-on experience using AI tools for content, personalization, and automation — with strong editorial judgment
- Working knowledge of the North American nonprofit sector: organizations, fundraising formats, buying cycles, and community
- Experience managing multiple digital channels (LinkedIn, email, SEO/AEO, paid, events) with ROI accountability
- Familiarity with CRM/marketing automation platforms (ActiveCampaign or equivalent)
- Experience working remotely and cross-functionally across time zones
- AI content fluency - daily use of AI tools, with the judgment to quality-check output for sophisticated buyers
- Channel expertise - deep LinkedIn knowledge, strong competence across email, SEO, paid, and events
- Data literacy - comfortable in spreadsheets, CRM dashboards, and analytics, and can talk results commercially
- Writing quality - clear, compelling, sector-appropriate; able to brief and edit AI-generated content
- Commercial instinct - thinks in pipeline value and conversion, not just volume and impressions
- Sector curiosity - genuinely engaged with North American nonprofit fundraising news and community
Benefits
- Company subsidized Health, Dental, and Vision Insurance (U.S. employees)
- Matching 401(k)
- Flexible working hours
- Health and wellness benefits
- Bonus leave days
- Career growth planning
- The chance to join one of the fastest-growing global tech startups in the impact sector
- Work-from-anywhere policies
Company Overview