About the position
Our client is an established Australian digital marketing agency specializing in social media marketing and paid advertising for the hospitality industry. The agency partners with restaurants, cafés, bars, and other food and beverage businesses across Australia, helping them grow their customer base through strategic digital marketing solutions. The business has earned multiple industry awards and recognitions for excellence in social media marketing, reflecting its strong reputation and commitment to delivering measurable results for its clients. Its services include: Social Media Marketing, Paid Social Advertising, Video Marketing, Content Creation, Influencer Marketing, Hospitality & Restaurant Marketing, Digital Campaign Strategy, Performance Analysis and Campaign Optimization. Operating with a remote-first workforce, the company has a growing Australian and Philippine-based team that collaborates closely to support an expanding portfolio of hospitality clients. The organization promotes a culture built on trust, accountability, collaboration, and ownership, giving employees the autonomy to manage their work while providing support whenever needed. As the business continues to expand, employees have opportunities for professional growth, with clear career pathways into more senior and leadership positions within the digital advertising team.
Responsibilities
• Manage a portfolio of up to the equivalent of 15 clients.
• Take full ownership of assigned accounts from client onboarding through ongoing campaign management.
• Conduct client onboarding to understand business goals, target audience, brand positioning, tone of voice, and marketing objectives.
• Serve as the primary point of contact for assigned clients.
• Build and maintain long-term client relationships.
• Conduct monthly client meetings to present campaign performance and recommendations.
• Proactively identify campaign opportunities, issues and recommend solutions
• Develop paid advertising strategies aligned with client objectives.
• Plan, create, launch, and manage paid advertising campaigns.
• Manage campaign budgets efficiently while meeting performance goals.
• Implement audience targeting, segmentation, and retargeting strategies.
• Ensure campaigns are delivered on schedule.
• Monitor campaign performance using key advertising metrics.
• Analyse campaign data to identify trends and opportunities.
• Optimise targeting, bidding, scheduling, creatives, and budgets to improve results.
• Prepare and present performance reports with actionable recommendations.
• Create high-performing ad creatives in Canva using existing brand assets and internal creative guidelines.
• Write engaging advertising copy.
• Ensure all content aligns with each client's brand identity and Australian English standards.
• Ensure campaigns comply with advertising platform policies.
• Resolve ad approval or policy-related issues.
• Maintain accuracy and consistency across all advertising materials.
• Work closely with the digital ads team and internal marketing team
• Participate in team meetings and collaborate through ClickUp and Slack.
• Maintain timely communication with internal stakeholders during working hours
Requirements
• Minimum 1 year of hands-on experience managing Meta Ads campaigns.
• Experience managing the full paid advertising lifecycle from strategy through optimisation
• Experience managing multiple client accounts or high-volume workloads.
• Experience presenting campaign results to clients.
• Proficiency in Meta Ads Manager.
• Experience with Canva.
• Knowledge of campaign performance metrics (CTR, CPC, CPA, CPM, ROAS, Conversion Rate).
• Experience using data to optimise advertising performance.
• Familiarity with ClickUp, Slack, and Google Drive.
• Strong attention to detail, excellent written and verbal English, strong critical thinking and problem-solving, confidence speaking with clients.
Nice-to-haves
• Google Ads
• TikTok Ads
• Digital marketing agency experience
• Hospitality / Restaurant / Café industry experience
• Experience supporting Australian clients