Note: The job is a remote job and is open to candidates in USA. Fluency Firm is a data-driven growth marketing company founded by experienced DTC veterans. They are seeking a Data & Analytics Manager to collect, analyze, and interpret data from various digital platforms to inform business decisions and enhance digital marketing strategies.
Responsibilities
- This individual will help drive revenue growth and inform key business decisions based on data modeling, interpretation, customer segmentation, competitive and trend analysis
- Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality; Ensure consistency and reliability in said data
- Use and troubleshoot Google Analytics (UA and GA4) and other relevant sites to track key metrics, analyze data, identify trends, and generate reports
- Monitor and analyze digital marketing campaigns, including Email / Lifecycle campaigns, SMS Campaigns, SEO/SEM, social media, and advertising campaigns using Facebook Ads Manager, Google Ads, TikTok Ads Manager, and other 3rd party platforms
- Evaluate customer experience and conversion data through Shopify and use this data to provide recommendations for improvements
- Create custom performance reports and dashboards that automate reporting needs of the team
- Collaborate with cross-functional teams to understand company needs and devise possible solutions based on collected data
- Understand and apply the principles of A/B testing for campaign optimization
Skills
- 4+ years of relevant experience in data analysis, reporting, modeling or similar work
- Proven experience as a Digital Analyst, Data Analyst, or in a similar role
- Strong knowledge of various digital marketing platforms - i.e. Google Analytics, Shopify, Facebook, Klaviyo (Email / SMS Marketing) and Google Ads
- Proven experience in data analysis and reporting
- Familiarity with data visualization tools and automation tools
- Strong knowledge of web analytics, digital marketing strategies, and SEO practices
- Strong problem-solving skills and an analytical mindset
- Excellent written and verbal communication skills
- Experience in an e-commerce business environment or agency
- Ability to translate complex data into clear and actionable insights
- Google Analytics certification
- Experience with A/B and multivariate experiments (CRO experience)
- Knowledge of SQL, R, Python, or other data analysis tools is a plus
Benefits
- Fully remote (likely forever).
- Monthly company happy hours (virtual and in LA).
- Subsized Medical & Dental Insurance.
- Paid Vacation, holidays, + your birthday off.
- Half-yearly company-wide off-sites.
- Home-office stipend.
- Mentorship and learning opportunities to foster career development & personal growth.
- Work with some of the coolest D2C companies on the market.
- Flexible hours - get your shit done and work when you want.
- Cool employee welcome package.
- Discounts with our client’s brands.
- Subsidized continued education classes or certifications.
Company Overview