Note: The job is a remote job and is open to candidates in USA. Carhartt is hiring a D2C Site Marketing Coordinator to support marketing managers and strategists across its D2C eCommerce channel. The role coordinates omnichannel campaign planning and execution, collaborates with cross-functional teams, and tracks campaign performance to inform future strategies.
Responsibilities
- Process coordination to support Carhartt.com campaign activations including briefing and specification requirements, manage asset development, approvals and handoffs, and asset trafficking
- Support our seasonal planning with coordinating cross-channel collaboration, touchpoints and process to ensure integration and alignment
- Submit creative briefs/tactics to our creative project management tool and manage them through to asset delivery & execution, tracking on-time creative delivery to campaign launch dates
- Ensure alignment/approvals on final asset creatives, communicating any edits to creative team
- Build relationships and maintain clear communication with our cross-functional teams to support key initiatives to meet traffic, engagement, conversion, and revenue goals
- Lead UX Azure ticketing system for seamless execution for our monthly campaigns in partnership with our UX Team and cross-functional partners including content handoffs and QA reviews
- Track and analyze marketing campaign performance, providing reports and insights to inform future strategies
Skills
- Bachelor's degree in Marketing, Communications, Advertising or a related field
- 1-3 years of professional or internship marketing experience with retail marketing, campaign execution, content creation project management or related field
- Excellent written and verbal communication skills
- Strong computer skills; Proficient in Microsoft Office Suite
- Passion for and expertise in direct-to-consumer marketing including retail and ecommerce channels
- Proactive, self-starter, self-manager, and tenacity in finding solutions to problems
- Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail
- Experience with in-store events, event planning, marketing and promotional activations
- Project management of creative deliverables to execute marketing campaigns with excellence
- Ability to identify and resolve issues and willingness to adapt to changing priorities in response to business trends
- Experience with Figma, Screendragon and/or project management tools is a plus
Benefits
- Remote location: no regular requirement to be on-site; travel on-site is limited to special events.
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