Note: The job is a remote job and is open to candidates in USA. SentinelOne is a pioneering company at the intersection of AI and security, focusing on delivering autonomous detection and response in cybersecurity. The Customer Marketing Manager will own the post-sale marketing motion, ensuring customers realize the full value of their investment and effectively engage with the company's offerings throughout their lifecycle.
Responsibilities
- Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
- Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
- Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
- Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
- Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
- Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
- Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
- Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
- Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
- Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership
Skills
- 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
- Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
- Experience working directly with Customer Success or Account Management teams
- Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
- Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
- Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
- Marketing experience in the cybersecurity industry
- Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
- Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
- Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue
Benefits
- Restricted Stock Units (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Flexible time off
- Paid company holidays and paid sick time
- Gender-neutral parental leave
- Grandparent leave
- Medical, dental, and vision coverage
- 401(k) retirement plan with company match
- Life and disability insurance
- Health and dependent care FSA
- Voluntary benefits (hospital, accident, critical illness)
- Employee Assistance Program (EAP)
- ARAG pre-paid legal
- Nationwide pet insurance
- Cancer Care program
- Global business travel medical insurance
- Home office allowance
- Mobile phone reimbursement
- Wellness coach
- Wellness/gym reimbursement
- Fertility coverage
- Adoption & surrogacy reimbursement
Company Overview