Note: The job is a remote job and is open to candidates in USA. Forbes Advisor is dedicated to helping readers make informed decisions, and they are seeking a CRM Executive to build and deliver lifecycle marketing campaigns. This hands-on role involves collaborating with various teams to execute campaigns and optimize customer engagement efforts.
Responsibilities
• Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time
• Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
• Manage campaign timelines and keep stakeholders updated on progress
• QA campaigns end-to-end before launch, checking content, links, segments, and rendering
• Produce and adapt campaign copy in partnership with our internal teams
• Build campaign visuals using our customer engagement platform, in partnership with our Design team
• Help keep creative consistent and high-quality across campaigns
• Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life
• Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell
• Help build and run the test-and-learn roadmap
• Pull campaign reporting from our customer engagement platform and Tableau
• Track campaign performance against KPIs and flag results and learnings to the team
• Share regular updates on tests performed and week-on-week / month-on-month performance changes
Skills
• 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
• Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
• A self-starter and clear communicator who enjoys collaborating across teams
• Comfortable working with data and quick to learn new tools
• Hands-on experience with Braze, or an equivalent customer engagement platform
Company Overview
• Forbes Advisor is a global platform dedicated to helping consumers make the best financial choices for their individual lives. It was founded in 1917, and is headquartered in Jersey City, New Jersey, US, with a workforce of 201-500 employees. Its website is https://www.forbesadvisor.com.