Note: The job is a remote job and is open to candidates in USA. TGD is seeking a Creative Lead to own performance marketing creative strategy and rapid iteration across paid media for their client, Minecraft. The role involves translating historical insights into high-impact creative concepts and collaborating with various teams to enhance marketing performance.
Responsibilities
- Performance creative strategy: Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices
- Creative testing: Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests
- Insight-to-action loop: Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals
- Execution support: Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed
- Cross-functional partnership: Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification
- Systems and playbooks: Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives
Skills
- 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience
- Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms
- Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows
- Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates
- Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates
- Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation
- Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments
- Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration
- Proven understanding of native engagement patterns from direct practice
- Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints
- Performance-first creative judgment; analytical and hypothesis-driven
- Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems
- Platform-native taste; understands what works in social feeds without losing brand quality
- Required: Gaming, entertainment, creator economy, or culturally driven brand experience
Benefits
- Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
- Additional voluntary benefits like short-term disability plans and health coverage for dependents
- 401(k) & HSA
- Competitive PTO plan
- 12 paid holidays throughout the calendar year, plus additional floating holidays
Company Overview