Note: The job is a remote job and is open to candidates in USA. Photon is a company seeking a Copy Writer to create engaging marketing content. The role involves collaborating with various teams to develop impactful copy for multiple platforms while ensuring alignment with brand guidelines and campaign objectives.
Responsibilities
- Create clear, persuasive, and engaging copy for websites, landing pages, blogs, email campaigns, social media, advertisements, brochures, and other marketing materials
- Develop content that aligns with brand guidelines, campaign objectives, and target audience needs
- Collaborate with marketing, design, product, and business teams to create impactful content for integrated marketing campaigns
- Write and edit marketing collateral, promotional materials, case studies, newsletters, and thought leadership content
- Develop compelling headlines, taglines, calls-to-action (CTAs), and campaign messaging
- Conduct research on industry trends, competitors, products, and customer personas to create relevant and effective content
- Optimize content for SEO best practices to improve online visibility and engagement
- Review, proofread, and edit content to ensure accuracy, consistency, grammar, and brand alignment
- Adapt writing style and tone to suit different audiences, channels, and communication objectives
- Assist in content strategy development and contribute creative ideas for marketing initiatives
- Partner with UI/UX designers, content strategists, and digital marketing teams to enhance customer experience through effective content
- Maintain content calendars and ensure timely delivery of assigned projects
- Analyze content performance metrics and recommend improvements to drive engagement and conversions
Skills
- Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a related field
- 3+ years of experience in copywriting, content writing, marketing communications, or a similar role
- Strong portfolio showcasing a range of marketing, advertising, digital, and brand content
- Excellent writing, editing, proofreading, and storytelling skills
- Strong understanding of content marketing, digital marketing, and branding principles
- Experience creating content for multiple channels, including web, email, social media, and paid campaigns
- Familiarity with SEO concepts and content optimization techniques
- Strong attention to detail, creativity, and organizational skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience working with B2B, technology, eCommerce, or enterprise brands
- Knowledge of content management systems (CMS) such as WordPress
- Familiarity with marketing automation and analytics tools
- Experience collaborating with creative, design, and product teams
- Understanding of UX writing and conversational content principles
Benefits
- Medical, vision, and dental benefits
- 401k retirement plan
- Paid time off
- Paid holidays
Company Overview