Note: The job is a remote job and is open to candidates in USA. HeroDevs is a company focused on helping organizations address end-of-life open source risk. The Content & Traffic Strategist will own the content strategy and production engine, driving organic traffic, search visibility, demand generation, and pipeline influence across traditional and AI-driven search channels.
Responsibilities
- Build and run a content strategy that drives organic traffic and search visibility — understanding SEO deeply, as a system of intent, authority, and technical fundamentals, not just a checklist
- Evolve that strategy for how discovery is changing: structure and publish content that performs in AI-generated search results and LLM answer engines (AI Overviews, ChatGPT, Perplexity, and similar), not just traditional SERPs
- Balance demand creation and demand capture — top-of-funnel content that builds category awareness versus bottom-of-funnel content that captures active buying intent — and build a content mix and calendar that serves both motions deliberately
- Set editorial priorities using data: traffic, ranking, engagement, and pipeline-influence metrics decide what to double down on, retire, or test next
- Write and commission content for multiple personas across the buying committee — security leaders, engineering leaders, and procurement — who care about different things and read different content
- Adapt tone, format, and channel to the audience without losing a consistent HeroDevs voice
- Partner with product marketing, demand gen, and sales to ensure content maps to how each persona actually buys
- Use AI tools as part of the content production workflow — drafting, research, repurposing — to increase output without sacrificing quality
- Partner with Product and Engineering subject matter experts to source technical accuracy, validate, and surface the details that make content credible to a technical audience
- Act as editor of record: every piece that ships reflects a clear point of view, accurate technical detail, and a voice that sounds like a person who understands the problem, not a model that doesn’t
- Manage freelancers, contractors, or agency partners where useful, holding the same editorial bar for their work as your own
- Move comfortably in a fast-paced, resource-lean environment where priorities shift and good calls are made without waiting for a perfect brief
- Ship consistently — blog posts, guides, reports, landing page copy, email, and sales enablement content — on a cadence that keeps pace with a growing pipeline
Skills
- Track record of growing organic traffic and search performance through content, with the ability to explain the SEO mechanics behind the results
- Already adapting content strategy for AI-driven search, with opinions on how AI Overviews and LLM answer engines change what “good content” means — ideally with results to show for it
- Understands demand creation versus demand capture and can point to content built for each
- Data-driven by habit, not by mandate — looks at the numbers before deciding what to write next, and can back up the calls
- Fluent with AI writing and research tools, treating them as leverage rather than a shortcut around editorial judgment; edits ruthlessly
- Experience writing for more than one audience, with the ability to shift register without losing voice
- Wants a fast-moving environment and is energized, not drained, by ambiguity and a growing to-do list
- Experience marketing to technical or security-minded buyers
- Experience in a B2B SaaS company defining a new category
Company Overview