Note: The job is a remote job and is open to candidates in USA. Workday is seeking a Content Strategist for a fully remote contract role supporting its career site and candidate-facing web experiences. The role will shape content strategy and information architecture, create and optimize inclusive, user-centered content, and use UX methods, analytics, and SEO to improve candidate journeys.
Responsibilities
- Own and evolve the career site content strategy and structure, including landing pages and key candidate journeys such as job search, job detail, and application flows
- Create and maintain sitemaps, page flows, and navigation structures that reflect user needs and business priorities
- Conduct regular content audits to identify gaps, redundancies, and opportunities to simplify and improve the candidate experience
- Help define page templates, messaging hierarchy, and reusable content patterns
- Write and edit candidate-facing content for the career site, including "Life at Company" narratives, department and role overview pages, and campaign or initiative-specific landing pages
- Translate internal and technical information into clear, candidate-friendly language
- Ensure all content reflects the employer brand, is inclusive, and follows accessibility and readability best practices
- Apply UX methods such as simple wireframes, content models, and stakeholder and user feedback to propose improvements to page structure and flows
- Use analytics including traffic, engagement, and conversion data alongside qualitative insights to inform decisions and prioritize work
- Apply SEO best practices to career site content, including keyword research, metadata, and on-page optimization
Skills
- Strong writing and editing skills with the ability to produce clear, concise, and user-centered content
- Proficiency in shaping site structures including sitemaps, navigation, and page flows
- Ability to apply UX methods and produce UX artifacts such as flows, simple wireframes, and journey maps
- Comfort using data and insights including analytics, search terms, and user feedback to inform content and UX decisions
- Familiarity with SEO fundamentals and basic accessibility standards for web content
- Experience working cross-functionally with design, UX, marketing, talent acquisition, and web development teams
- Strong organizational skills with the ability to manage multiple stakeholders and deadlines
- Hands-on experience with content management systems and standard publishing workflows
- Exposure to web analytics tools and basic experimentation or A/B testing
- Experience creating content and navigation for global audiences, including working with localization
- 3 to 5 years of experience in content strategy, content design, UX writing, or a related UX and content role with a focus on web experiences
- Demonstrated experience shaping site structures and producing content for websites
- A portfolio showcasing clear, concise, user-centered content and UX artifacts
- Experience with talent acquisition, employer brand, or HR-focused content such as career sites, job descriptions, or candidate communications is preferred
- Bachelor's degree in Communications, English, Journalism, Marketing, UX Design, or a related field, or equivalent practical experience
- Certifications in UX writing, content strategy, or SEO are a plus
Benefits
- Medical
- Dental
- Vision
- 401K
- Fully remote work arrangement with the flexibility to do your best work from anywhere
Company Overview
Company H1B Sponsorship