Note: The job is a remote job and is open to candidates in USA. PurpleRain Technologies Inc. is part of MadridBlues, a parent company of multiple e-commerce and SaaS platforms, seeking a dynamic Content Strategist to enhance lead generation through innovative content development and marketing strategies. The role involves creating engaging content, managing the company’s blog and social channels, and optimizing the website for growth while collaborating on various marketing initiatives.
Responsibilities
- Responsible for driving the company’s lead generation through content development, sales enablement, and inbound marketing strategies
- You will play a significant role in developing content that is used to engage our target personas and verticals, designing sales collateral that supports business development efforts, and optimizing our website to drive top-of-funnel pipeline growth
- Identify co-marketing/partnership opportunities and develop joint campaigns
- Publishing on and managing the company’s blog, social channels and newsletters
- Development of editorial governance to enable content that is consistent with our brand voice, style and tone
- Establish process for, manage, and execute ongoing content projects with established templates and editorial calendars
- You get to brainstorm and research your own topics to write about
- Our editors and other teammates are here to support you
Skills
- Passion for writing and art
- A dual-minded approach; You're highly creative and an excellent writer but can also be process-driven, think scale and rely on data to make decisions
- 3+ years of social media marketing and content creation
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Expert at creating content for the web, social media platforms, and growing a social audience
Company Overview