Note: The job is a remote job and is open to candidates in USA. Descript is a company focused on creating an intuitive editing tool for video and audio, backed by notable investors. They are seeking a Content Strategist to develop a comprehensive content strategy, optimize content production for AI discovery, and enhance brand engagement through strategic content initiatives.
Responsibilities
- Define Descript's content strategy, editorial calendar, and channel prioritization
- Identify content gaps and opportunities through user data, search research, and market insight
- Build a measurement framework that connects content activity to brand and pipeline outcomes
- Build an AI-native content production system that enables quality output at scale without sacrificing originality
- Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
- Optimize for AI discovery as the content and search landscape evolves
- Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
- Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action
- Help define and evolve Descript's editorial voice across content channels
- Develop a subject matter expertise content program, drawing on Descript employees and customers as sources
Skills
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and how content distribution has evolved
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience: you can build and own a content measurement framework
- Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume
- Experience at a PLG or product-led company
- Background in media, creative tools, or video/audio adjacent categories
- Experience building content programs that optimize for AI discovery
Benefits
- Generous healthcare package
- 401k matching program
- Catered lunches
- Flexible vacation time
- A handful of opportunities throughout the year for in person collaboration
- Flexible, and you're an adult—we don't expect or mandate that you're in the office every day
Company Overview