Note: The job is a remote job and is open to candidates in USA. Lytx, Inc. builds technology and partnerships that help protect people in motion and make roadways safer. The Content Senior Specialist will own and execute content strategy for an assigned industry vertical, leading content programs across the customer journey while supporting brand awareness, SEO, AEO, share of voice, and demand generation goals. The role also partners cross-functionally, advises executives on high-visibility communications, and measures content performance against business and market objectives.
Responsibilities
- Develop and own content strategy for an assigned industry vertical, grounded in company business objectives and the needs of customers and end users within that segment
- Lead the planning, creation, delivery of on-brand content across the customer journey, from awareness through consideration
- Drive brand awareness and share of voice within your vertical through strategic content programs that position Lytx as a credible, authoritative voice in the market
- Optimize content for SEO and AEO, ensuring Lytx content surfaces in traditional search results and AI-generated answers; track and report on performance against SOV, ranking, and visibility KPIs
- Partner with demand generation teams to ensure content strategy supports top-of-funnel pipeline motions, increasing brand awareness and conversion rates
- Serve as a key contributor to corporate-level positioning and messaging strategy, with a vertical-specific lens
- Provide counsel and content strategy support to executive leadership for keynote speeches and other high-visibility speaking engagements
- Align cross-functionally with other content practitioners, including those owning other industry verticals, to create a cohesive content experience and consistent messaging strategy across the customer journey
- Assess content discovery and planning needs, ensuring the right content activities are prioritized and executed within your vertical
- Measure content performance against industry best practices, competitive benchmarks, and strategic business objectives; provide regular reporting on SOV, SEO, AEO, and brand awareness metrics
- Increase visibility into existing content and ongoing content creation efforts to foster collaboration and efficiency across teams
Skills
- Bachelor's degree in Communications, Marketing, or a related field
- 6+ years of experience as a content strategist, content marketer, or related role
- Demonstrated expertise in content strategy with strong analytical skills to gather business and audience insights and translate them into a long-term content vision
- Hands-on experience with SEO strategy and a working knowledge of AEO — including how large language models surface content and how to optimize for AI-generated answers
- Experience tracking and reporting on share of voice, search visibility, and brand awareness metrics
- Experience aligning content strategy with demand generation goals, including top-of-funnel awareness and conversion programs
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
- This position is also eligible for an incentive compensation plan.
- Meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact
Company Overview